Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![bananas]()
![Profile Image - Ashland_5]()
![hollar_greene]()
![hacienda_packing]()
![logo_42]()
![freshlink]()
![Johnco logo small 250x90_0]()
![DAB-CL-5231-CALIFORNIA-BANNER-COMBO-WHT]()
![indianapolis]()
![logo-williamgeorge_1]()
Norfolk Banana Distributors Inc
Overview
(2)
(0)
(2)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Norfolk, 23502
Virginia
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Produce Source Partners Inc
Overview
(6)
(0)
(3)
Business Type:
Shipper,
Importer,
Wholesaler,
Processor
Location HQ:
Ashland, 23005
Virginia
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Hollar & Greene Produce Co Inc
Overview
(5)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Moultrie, 31768
Georgia
Cooking Vegetables:
Cabbage, Potatoes
Hacienda Packing LLC
Overview
(3)
(0)
(1)
Business Type:
Retailer,
Wholesaler
Location HQ:
Albuquerque, 87107
New Mexico
Citrus:
Oranges
Tropical Fruit:
Avocados
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes, Jalapeño Peppers
Salad Vegetables:
Tomatoes
Carolina Produce Co Inc
Overview
(2)
(0)
(3)
Business Type:
Wholesaler
Location HQ:
Anderson, 29624
South Carolina
Citrus:
Oranges
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Celery, Cucumbers, Lettuce, Tomatoes
Fresh Link Produce LLC
Overview
(12)
(0)
(3)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Melons:
Cantaloupe
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus, Eggplant, Onions, Bulb, Peppers, Chili, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
JohnCo Distributing Inc
Overview
(3)
(0)
(2)
Business Type:
Broker
Location HQ:
Indianapolis, 46256
Indiana
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Onions, Bulb, Squash, Summer
Salad Vegetables:
Peppers, Bell
D'Arrigo California
Overview
(20)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93908
California
Cooking Vegetables:
Artichokes, Cauliflower, Fennel
Salad Vegetables:
Broccoli, Lettuce, Romaine, Boston/Butterhead Lettuce
Specialties:
Cactus Leaves, Prickly Pear, Rapini
Indianapolis Fruit Co Inc
Overview
(7)
(0)
(12)
Business Type:
Broker,
Wholesaler
Location HQ:
Indianapolis, 46218
Indiana
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Tropical Fruit:
Bananas, Kiwifruit, Pineapple
Cooking Vegetables:
Cabbage, Mushrooms, Onions, Bulb
William George Produce Co Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Texarkana, 75501
Texas
Citrus:
Oranges
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes
Salad Vegetables:
Tomatoes
