Citrus
Sales Strategies
- Don’t let the need to peel or juice keep consumers from buying citrus. Include citrus peelers, juicers and zesters alongside oranges and specialty citrus.
- Encourage consumers to think of citrus as a breakfast, lunch and dinner food by cross-merchandising citrus with breakfast foods, salad fixings, juicing supplies and even meat or fish.
- Nothing encourages shoppers to try something new like tasting it for themselves. Offer samples of premium-priced specialty citrus to tempt consumers’ taste buds.
- Take advantage of the winter months when citrus is king of the produce department. Offer plenty of promotions to keep those oranges, lemons and grapefruit moving out the door.
- Health-conscious consumers love citrus because they offer plenty of health benefits while being tasty and refreshing. Play up citrus’ health benefits in ads and promotions.
- Citrus has long been a part of Christmas traditions. Oranges were a regular item to find in the bottom of a stocking in years gone by. Play on that association to keep oranges and other specialty citrus flying of the shelf during the holidays. Include citrus in gift boxes at the holidays.
- Encourage shoppers to think about citrus as a part of the holiday meal in a fruit salad or as part of a fruit and vegetable tray. You can even boost sales by offering decorating ideas with citrus. An orange covered with cloves makes a fragrant, traditional addition to any Christmas tree. Keep the leaves on some specialty citrus to add a holiday flair to the produce department.
Dynamic Displays
- Citrus adds both color and aroma to your winter produce department. Make citrus the first thing consumers see when they walk into your produce department during peak season. Eye-catching displays will increase impulse sales.
- Keep youngsters in mind and offer smaller sizes of citrus, like easy-peel varieties, to encourage putting them in the lunchbox. Offer a variety of sizes and varieties to appeal to all consumers.
- Include lemons and limes in your citrus displays. They add a useful color break and having them prominently displayed can boost sales.
- Clementines are a favorite of young and old alike. The easy-to-peel small citrus fruits are an easy snack for those of any age. Keep your shelves stocked when they are in peak season. Offer bags or boxes of the sweet treat.
- Include recipes for citrus on your display. Most consumers think of citrus only as a snack. Remind shoppers they make a tasty addition to salads and as flavoring for meat.
- Specialty citrus can add something special to your citrus display. Be sure to use signs to inform consumers about the traits of each type of citrus. Use an Amazon.com strategy by offering an “If you like this, try this” sign.
Perfect Pricing
- Offer promotional pricing during peak season to draw consumers into the produce department.
- Citrus can be priced by the piece or by the pound. Pricing expectations often differ by region of the country.
- Offer competitive pricing on both bagged and bulk product as many consumers perceive packaged citrus as a better value.
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Limones Coliman SA de CV
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Hermosillo , 83138
Citrus:
Limes
Tropical Fruit:
Mangoes
Rico Almaquio Empacadora de Cítricos Crealsa/Morales
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Cuitlahuac, 94910
Citrus:
Limes, Persian Limes
Arriaga Maria del Carmen Diaz
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Toluca,
Citrus:
Oranges
Deciduous Fruit:
Pears
Melons:
Watermelon
Tropical Fruit:
Papayas
Cooking Vegetables:
Cabbage, Cilantro
Salad Vegetables:
Onions, Green
Specialties:
Chayote, Tomatillo
Procitricos San Jose S de PR de RL
Overview
(1)
(0)
(0)
Business Type:
Shipper
Location HQ:
Montemorelos, 67500
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Tangelos
Mayan Fresh Produce SA de CV
Overview
(3)
(0)
(0)
Business Type:
Exporter
Location HQ:
Mexico D F, 09040
Citrus:
Limes
Tropical Fruit:
Mangoes, Papayas, Red Bananas
Productora y Comercializadora Cabello SPR de RL de CV
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer,
Wholesaler
Location HQ:
San Nicolas De Los Garza, 66480
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Tropical Fruit:
Avocados, Mangoes, Papayas, Pineapple
Citrus:
Persian Limes
Mexico-Unión Agrícola Regional del Sur del Estado de
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Gonzalez, 89700
Citrus:
Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Eggplant, Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Tomatoes, Pickling Cucumbers
Specialties:
Sugar Cane
Ham Carlos Alberto Distribuidora Los Pinos/Wancho
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Mexicali, 21100
Citrus:
Limes
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Plum/Roma Tomatoes
Mexico-Anexpho (Asociación Nacional de Exportadores de
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Trade Association
Location HQ:
San Agustin, 45645
Berries:
Strawberries
Citrus:
Limes, Oranges
Melons:
Cantaloupe
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas, Plantains
Agronegocios Internacionales SA
Overview
(4)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Hermosillo, 83340
Citrus:
Oranges
Melons:
Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter, Jalapeño Peppers, Zucchini Squash, Kabocha Squash
Salad Vegetables:
Cucumbers
Nuts:
Pecans, Almonds
