Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Crown Jewels Produce Company LLC
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Berries:
Raspberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Melons:
Cantaloupe, Honeydew, Watermelon
Miedema Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Surprise, 85388
Arizona
Cooking Vegetables:
Parsnips
Salad Vegetables:
Carrots, Radishes
Associated Growers LLC
Overview
(2)
(0)
(0)
Business Type:
Shipper
Location HQ:
Tucson, 85701
Arizona
Tropical Fruit:
Avocados
Cooking Vegetables:
Eggplant, Squash, Summer, Zucchini Squash
Salad Vegetables:
Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Power Produce Sales
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Elk Grove, 95624
California
Melons:
Watermelon
Cooking Vegetables:
Corn
Salad Vegetables:
Tomatoes
Race-West Company of New York
Overview
(5)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Riverdale, 10463
Pennsylvania
Cooking Vegetables:
Cabbage, Onions, Sweet, Potatoes, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Carrots
Specialties:
Horseradish, Pearl Onion, Shallots
Desert Pacific Growers LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler,
Packaging
Location HQ:
Nogales, 85621-3555
Arizona
Cooking Vegetables:
Beets, Brussels Sprouts, Kale, Leeks, Green Brussels Sprouts, Italian Parsley, Cilantro, Parsley
Salad Vegetables:
Onions, Green
Citrus:
Persian Limes
Peak Produce
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Cooking Vegetables:
Celery Root, Garlic, Peas
Specialties:
Black Radish, Cactus Leaves, Calabaza, Chayote, Epazote, Garbanzo Beans, Jicama
OB's Best Fresh Veg
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Bradenton, 34212
Florida
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Corn, Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Raiwal Agro Tech Foods
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer,
Wholesaler,
Processor
Location HQ:
Surrey, V3Z 1C3
British Columbia
Berries:
Blueberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Joya Fruits & Veggies LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78502
Texas
Salad Vegetables:
Peppers, Bell, Peppers, Mini Sweet, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Citrus:
Persian Limes
Tropical Fruit:
Hass Avocados
Cooking Vegetables:
Green Beans
