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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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south_mill_champs

South Mill Mushroom LLC

Overview (15)   (6)   (7)  
Business Type:
Exporter, Grower, Shipper, Wholesaler
Location HQ:
Kennett Square, 19348 Pennsylvania
Deciduous Fruit:
Apples, Pears
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Herbs, Mushrooms
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
perez_hermanos

America's Fresh Foods Inc dba Frigorifico Perez Hermanos

Overview (4)   (0)   (0)  
Business Type:
Exporter, Importer, Wholesaler
Location HQ:
Cayey, 00736
Deciduous Fruit:
Apples, Grapes, Pears
Cooking Vegetables:
Cabbage, Garlic, Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Blue logo

D'Arrigo Bros Co of New York Inc

BCA Award
Overview (15)   (0)   (28)  
Business Type:
Exporter, Shipper, Importer
Location HQ:
Bronx, 10474 New York
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Artichokes, Asparagus, Greens
Salad Vegetables:
Carrots
RW LOGO YPF

Race-West Company

BCA Award
Overview (21)   (9)   (26)  
Business Type:
Grower, Shipper, Importer, Wholesaler
Location HQ:
Clarks Summit, 18411 Pennsylvania
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
PrimaryLogo_FullColor_0

F&S Fresh Foods

BCA Award
Overview (12)   (2)   (8)  
Business Type:
Shipper, Processor
Location HQ:
Vineland, 08360 New Jersey
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Papayas, Pineapple
Cooking Vegetables:
Asparagus
jacksonfarming

Jackson Farming Company

BCA Award
Overview (12)   (0)   (3)  
Business Type:
Broker, Grower, Shipper, Wholesaler
Location HQ:
Autryville, 28318 North Carolina
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Greens, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Broccoli
procaccibro-pmg

Procacci Brothers Sales Corporation

BCA Award
Overview (14)   (0)   (17)  
Business Type:
Broker, Importer, Wholesaler
Location HQ:
Philadelphia, 19148 Pennsylvania
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
3766346

Promex Ltd

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Omaha, 68107 Nebraska
Cooking Vegetables:
Poblano Peppers
Tropical Fruit:
Hass Avocados
borzynski-pmg

Borzynski Farms Inc

Overview (3)   (0)   (4)  
Business Type:
Grower, Shipper
Location HQ:
Franksville, 53126 Wisconsin
Cooking Vegetables:
Beets, Cabbage, Corn, Kale, Green Beans, Napa Cabbage, Collard Greens
Salad Vegetables:
Peppers, Bell, Broccoli, Broccoli
ECO_LOGO

Ecoripe Tropicals Inc

Overview (4)   (0)   (3)  
Business Type:
Importer, Wholesaler
Location HQ:
Medley, 33178 Florida
Tropical Fruit:
Carambola, Coconuts, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Celery Root, Eggplant, Okra, Peppers, Chili
Specialties:
Bitter Melon








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