Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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RJO Produce Marketing
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Logan Township, 08085-1763
New Jersey
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
Multi Fruit USA Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Exporter,
Importer,
Wholesaler
Location HQ:
Haddon Heights, 08035
New Jersey
Deciduous Fruit:
Apples, Grapes, Pears
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
Salad Vegetables:
Carrots
National Farm Wholesale Fruit & Vegetable Corp
Overview
(3)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Bronx, 10474
New York
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Peaches
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Cabbage
Shapiro-Gilman-Shandler Co
Overview
(12)
(0)
(15)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Cabbage
Initiative Foods LLC
Overview
(2)
(0)
(1)
Business Type:
Processor
Location HQ:
Sanger, 93657
California
Berries:
Strawberries
Deciduous Fruit:
Pears, Pomegranates
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Peas, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Carlsbad Strawberry Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Carlsbad, 92018
California
Berries:
Strawberries
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Cucumbers, Tomatoes
Growers Express LLC
Overview
(11)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Artichokes, Brussels Sprouts, Cabbage, Cauliflower, Herbs, Kale, Leeks, Sweet Potatoes, Turnips
Salad Vegetables:
Spinach
The Urban Edge Farm
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Brentwood, 94513
California
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Green Beans
Green Wave Farms LLC
Overview
(6)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vernon, 90058
California
Cooking Vegetables:
Brussels Sprouts, Green Beans, Snow Peas
Watsonville Coast Produce Inc
Overview
(7)
(0)
(6)
Business Type:
Wholesaler
Location HQ:
Watsonville, 95076
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
