Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Mason Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Williamson, 14589
New York
Deciduous Fruit:
Apples, Asian Pears, Pears
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower
North Star Orchards
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Clinton, 13323
New York
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Asparagus, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Seashore West Inc
Overview
(3)
(0)
(8)
Business Type:
Shipper,
Wholesaler
Location HQ:
Los Angeles, 90033
California
Cooking Vegetables:
Artichokes, Beets
Salad Vegetables:
Carrots
Specialties:
Baby Vegetables, Mamey Sapote, Dragon Fruit, Rambutan
Wickhams Fruit Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Cutchogue, 11935
New York
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Stoneyfield Orchard
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Belvidere, 07823
New Jersey
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Potatoes
Salad Vegetables:
Tomatoes
Dependable Warehousing & Distribution Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33147
Florida
Cooking Vegetables:
Potatoes
J & J Ranch Produce Inc
Overview
(3)
(0)
(3)
Business Type:
Shipper,
Wholesaler
Location HQ:
Indio, 92202
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes
Tropical Fruit:
Avocados
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Onions, Green
Marjon Specialty Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler,
Packaging
Location HQ:
Plant City, 33567
Florida
Deciduous Fruit:
Asian Pears, Figs, Pomegranates
Stone Fruit:
Cherries
Tropical Fruit:
Bananas, Carambola, Coconuts
Cooking Vegetables:
Cauliflower, Celery Root, Garlic
Cano Produce Co Inc
Overview
(5)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Harlingen, 78550
Texas
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Everyday Fresh Produce Inc
Overview
(8)
(0)
(6)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Citrus:
Limes
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Coconuts, Pineapple, Plantains
Cooking Vegetables:
Eggplant, Okra, Turnips
Salad Vegetables:
Spinach
