Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Basin Gold Cooperative
Overview
(5)
(0)
(2)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Pasco, 99301
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
N & W Farm Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vardaman, 38878
Mississippi
Cooking Vegetables:
Sweet Potatoes
Pacific Produce
Overview
(8)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Miami, 33166-6812
Florida
Berries:
Blueberries
Deciduous Fruit:
Grapes, Grapes
Tropical Fruit:
Avocados, Avocados, Mangoes
Cooking Vegetables:
Asparagus, Asparagus
Nickey Gregory Company, Inc.
Overview
(27)
(0)
(12)
Business Type:
Wholesaler,
Trucking,
Logistics,
Processor,
Foodservice
Location HQ:
Forest Park, 30297
Georgia
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Peaches
Cooking Vegetables:
Artichokes, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Celery
Farmacopia Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Montgomery, 77356
Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
Vick Family Farms
Overview
(3)
(0)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Wilson, 27896
North Carolina
Organic Produce:
Organic Sweet Potatoes
Cooking Vegetables:
Bicolor Sweet Corn, Orange-Flesh Sweet Potatoes, Sweet Potatoes
Schwartz, Ben B., & Sons, Inc.
Overview
(12)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler,
Trucking
Location HQ:
Detroit, 48209-2977
Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
Ratto Bros., Inc.
Overview
(8)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler,
Processor
Location HQ:
Modesto, 95358
California
Cooking Vegetables:
Celery Root, Leeks, Parsnips, Radicchio, Rutabagas, Turnips
Specialties:
Cardoon, Daikon, Lo Bok, Rapini
North Bay Produce Inc HQ
Overview
(26)
(11)
(15)
Business Type:
Exporter,
Shipper,
Importer
Location HQ:
Traverse City, 49685
Michigan
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Pomegranates
Organic Produce:
Organic Apples, Organic Asparagus, Organic Blackberries, Organic Blueberries, Organic Raspberries
Cooking Vegetables:
Snow Peas, Sugar Snap Peas
Grande Produce Ltd Co
Overview
(14)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
San Juan, 78589
Texas
Cooking Vegetables:
Celery Root
Specialties:
Cactus Leaves, Chayote, Epazote, Garbanzo Beans, Ginger Root, Guava, Jicama, Malanga, Mamey Sapote
