Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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EarthFresh Farms Inc.
Overview
(10)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Burlington, L7L 0A1
Organic Produce:
Organic Onions, Bulb, Organic Potatoes, Organic Squash
Cooking Vegetables:
Yellow Onions, Red Onions, Vidalia Sweet Onions, Purple Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes
Panamerican Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Camarillo, 93010-8561
California
Cooking Vegetables:
Green Beans, Green Brussels Sprouts, White Onions, Red Onions, Yellow Onions, Snow Peas, Sugar Snap Peas, Brussels Sprouts
Specialties:
Baby Corn, Gooseberries
North Bay Produce Inc HQ
Overview
(26)
(11)
(15)
Business Type:
Exporter,
Shipper,
Importer
Location HQ:
Traverse City, 49685
Michigan
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Pomegranates
Organic Produce:
Organic Apples, Organic Asparagus, Organic Blackberries, Organic Blueberries, Organic Raspberries
Cooking Vegetables:
Snow Peas, Sugar Snap Peas
Green Thumb Farms Inc
Overview
(9)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Fryeburg, 04037
Maine
Cooking Vegetables:
Potatoes, Red Potatoes, White Potatoes, Yellow-Flesh Potatoes, Russet Potatoes
Organic Produce:
Organic Potatoes
Highline Produce Ltd dba Highline Mushrooms
Overview
(19)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Leamington, N8H 3V5
Ontario
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms
Organic Produce:
Organic Mushrooms
Produce Alliance LLC
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Chicago, 60654
Illinois
Cooking Vegetables:
Onions, Bulb, Potatoes
Pacific Produce
Overview
(8)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Miami, 33166-6812
Florida
Berries:
Blueberries
Deciduous Fruit:
Grapes, Grapes
Tropical Fruit:
Avocados, Avocados, Mangoes
Cooking Vegetables:
Asparagus, Asparagus
Grande Produce Ltd Co
Overview
(14)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
San Juan, 78589
Texas
Cooking Vegetables:
Celery Root
Specialties:
Cactus Leaves, Chayote, Epazote, Garbanzo Beans, Ginger Root, Guava, Jicama, Malanga, Mamey Sapote
Basin Gold Cooperative
Overview
(5)
(0)
(2)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Pasco, 99301
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
Grower Alliance LLC
Overview
(9)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Deciduous Fruit:
Grapes
Melons:
Honeydew, Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Corn, Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
