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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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unitedmelon

United Melon Distributors Inc

Overview (4)   (0)   (4)  
Business Type:
Broker, Wholesaler
Location HQ:
Los Angeles, 90086 California
Melons:
Watermelon, Mini Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Pumpkins
MFP Logo Png

Martinez Fresh Produce LLC

Overview (2)   (0)   (1)  
Business Type:
Wholesaler
Location HQ:
Dallas, 75207 Texas
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
davalan

Davalan Fresh

Overview (24)   (3)   (10)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Los Angeles, 90021 California
Citrus:
Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Cherries
94757cf50bfcaa0939c1836d8c0ec338

PFG Powell

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Cairo, 39828 Georgia
Citrus:
Oranges
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
0_4

Royal Wholesale Food Inc.

Overview (2)   (0)   (3)  
Business Type:
Broker, Shipper, Importer, Wholesaler
Location HQ:
Lilburn, 30047 Georgia
Citrus:
Lemons, Oranges
Melons:
Honeydew
Cooking Vegetables:
Cabbage, Eggplant, Mushrooms, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Broccoli
baily

Baily International of Atlanta Inc

Overview (0)   (0)   (1)  
Business Type:
Shipper, Importer, Wholesaler
Location HQ:
Chamblee, 30341 Georgia
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew
Stone Fruit:
Nectarines, Peaches, Plums
Sanwa Food Group Logo_1

Sanwa Produce Atlanta Market LLC

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297-2015 Georgia
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Asian Pears, Pears
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas, Pineapple
bruce

Bruce Foods Corp

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
El Paso, 79934 Texas
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Sweet Potatoes
commander

Commander Produce LLC

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Phoenix, 85009 Arizona
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Lettuce, Tomatoes
bf_welcome_logo_300

Buckingham Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Fort Myers, 33905 Florida
Berries:
Strawberries
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Cauliflower
Salad Vegetables:
Broccoli, Lettuce, Tomatoes








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