Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![14380109_1214655945232579_1181855854004678656_o]()
![shenot]()
![parsons]()
![7124259]()
![412214_10150910613182192_68446006_o]()
![shady_brooke]()
![0_12]()
![cropped-foppema-banner3]()
![bolton]()
![cook_valley]()
Manoff Market Gardens
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Solebury, 18963
Pennsylvania
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Nectarines, Peaches
Cooking Vegetables:
Pumpkins
Shenot Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Wexford, 15090
Pennsylvania
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower, Corn
Parsons Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Dayton, 97013
Oregon
Berries:
Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Asparagus, Corn, Kale, Pumpkins
Mcdannell Fruit Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Biglerville, 17307
Pennsylvania
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
Browns Orchards & Farm Mkt
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Spring Grove, 17362
Pennsylvania
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins
Shady Brook Farm Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Yardley, 19067
Pennsylvania
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Eggplant, Pumpkins
Salad Vegetables:
Cucumbers, Tomatoes
Buy Low Market Inc
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Other
Location HQ:
Carson, 90745
California
Cooking Vegetables:
Pumpkins
Foppema's Farm
Overview
(2)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Northbridge, 01534
Massachusetts
Berries:
Blueberries, Raspberries, Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Bolton Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Bolton, 01740
Massachusetts
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Tomatoes
Cooks Valley Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Wrentham, 02093
Massachusetts
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Beets, Cabbage, Kale, Mushrooms, Pumpkins
