Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Dondero Orchards LLC
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
South Glastonbury, 06073
Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower
Leasa Industries Co Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Miami, 33147
Florida
Cooking Vegetables:
Potatoes, Soybeans/Edamame, Napa Cabbage
Salad Vegetables:
Carrots, Celery, Sprouts
Specialties:
Bok Choy, Tofu
Cavendish Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Clermont, 34711
Florida
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Walker's Food Products Co
Overview
(2)
(0)
(0)
Business Type:
Processor
Location HQ:
Kansas City, 64116
Missouri
Tropical Fruit:
Coconuts, Pineapple
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower, Mushrooms, Onions, Bulb, Peas, Potatoes
Salad Vegetables:
Peppers, Bell
FRUVERMEX LLC
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
McAllen, 78501
Texas
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
King Ranch Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Houston, 77056
Texas
Citrus:
Grapefruit, Oranges
Cooking Vegetables:
Corn, Green Beans
Performance Produce
Overview
(4)
(0)
(0)
Business Type:
Broker
Location HQ:
Nogales, 85621
Arizona
Citrus:
Oranges
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Corn, Eggplant, Peppers, Chili, Squash, Summer
Salad Vegetables:
Peppers, Bell
Lady Moon Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Punta Gorda, 33982
Florida
Cooking Vegetables:
Beets, Cabbage, Eggplant, Greens
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Romaine, Loose-leaf Lettuce
Borzynski Farms Inc
Overview
(3)
(0)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Franksville, 53126
Wisconsin
Cooking Vegetables:
Beets, Cabbage, Corn, Kale, Green Beans, Napa Cabbage, Collard Greens
Salad Vegetables:
Peppers, Bell, Broccoli, Broccoli
Hearty Fresh Inc
Overview
(3)
(0)
(13)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Byron Center, 49315
Michigan
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes, Pears
