Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Peak of the Market Ltd. – Calgary Distribution Centre
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Calgary, T3N 0A4
Alberta
Cooking Vegetables:
Asparagus, Beets, Cabbage, Cauliflower, Kale, Leeks, Onions, Bulb, Parsnips, Potatoes, Rutabagas
Peak of the Market Ltd.
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Calgary, T3N 1A6
Alberta
Cooking Vegetables:
Asparagus, Beets, Cabbage, Cauliflower, Kale, Leeks, Onions, Bulb, Parsnips, Potatoes, Rutabagas
Duda Farm Fresh Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Shipper
Location HQ:
Yuma, 85347
Arizona
Cooking Vegetables:
Onions, Bulb, Onions, Sweet
Salad Vegetables:
Carrots, Celery, Celery Hearts, Lettuce, Onions, Green, Radishes, Romaine, Green Leaf Lettuce
Duda Farm Fresh Foods Inc
Overview
(0)
(0)
(0)
Business Type:
Shipper
Location HQ:
Oxnard, 93030
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Celery, Celery Hearts, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce, Boston/Butterhead Lettuce
Duda Farm Fresh Foods Inc
Overview
(0)
(0)
(0)
Business Type:
Shipper
Location HQ:
Byron Center, 49315
Michigan
Cooking Vegetables:
Cabbage, Corn
Salad Vegetables:
Radishes
Duda Farm Fresh Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Belle Glade, 33430
Florida
Cooking Vegetables:
Beets, Cabbage, Corn, Herbs, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Spinach, Carrots, Celery
Misionero
Overview
(9)
(0)
(6)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Gonzales, 93926
California
Cooking Vegetables:
Radicchio
Salad Vegetables:
Baby Spinach, Green Leaf Lettuce, Red Leaf Lettuce, Loose-leaf Lettuce, Mesclun/Spring Mix
Specialties:
Baby Lettuce
Coast Tropical
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Princeton, 33032
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Squash, Summer, Squash, Winter, Sweet Potatoes
Specialties:
Boniato
Coast Tropical
Overview
(8)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
McAllen, 78501
Texas
Citrus:
Limes
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Avocados, Bananas, Coconuts, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Celery Root
Hitchcock Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Yuma, 85365-4855
Arizona
Cooking Vegetables:
Artichokes, Brussels Sprouts, Corn, Italian Parsley, Cilantro, Parsley
Salad Vegetables:
Broccoli, Lettuce, Romaine
Specialties:
Baby Lettuce
