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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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133649_Blue Freedom Farm Markets Inc

Blue Freedom Farm Markets Inc

Overview (2)   (0)   (0)  
Business Type:
Broker, Retailer, Wholesaler
Location HQ:
Sterling, 61081 Illinois
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
summer_time

Chandler-Metelman Inc

Overview (3)   (0)   (0)  
Business Type:
Broker, Retailer
Location HQ:
Des Moines, 50317 Iowa
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
lanasa

Lanasa Produce Inc

Overview (1)   (0)   (2)  
Business Type:
Wholesaler
Location HQ:
Baltimore, 21230 Maryland
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
headerimage_center

Peters Orchards

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Retailer
Location HQ:
Gardners, 17324 Pennsylvania
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins
0_5

Grant J Hunt Co

Overview (1)   (0)   (0)  
Business Type:
Broker, Retailer, Wholesaler
Location HQ:
Kirkland, 98034 Washington
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
sekapp_0

Sekapp Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Retailer
Location HQ:
Rochester, 55904 Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Pumpkins
rousseau

Rousseau Farming Company®

Overview (2)   (0)   (3)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Tolleson, 85353 Arizona
Melons:
Watermelon
Cooking Vegetables:
Beets, Cabbage, Kale, Leeks, Parsnips
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery
pim

Pacific International Vegetable Marketing Inc

Overview (2)   (0)   (0)  
Business Type:
Broker, Exporter, Shipper, Wholesaler
Location HQ:
Nogales, 85628 Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cauliflower, Greens, Onions, Bulb, Turnips
Salad Vegetables:
Broccoli, Carrots, Celery
gcefalubro_logo

G Cefalu & Bro Inc

Overview (10)   (11)   (2)  
Business Type:
Broker, Wholesaler
Location HQ:
Jessup, 20794 Maryland
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Lemons, Limes, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
logo

Tom Maceri & Son Inc

Overview (8)   (0)   (11)  
Business Type:
Wholesaler
Location HQ:
St Clair Shores, 48080 Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples








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