Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Gundermann Acres LLC
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Wharton, 77488-8729
Texas
Deciduous Fruit:
Figs
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Herbs, Kale, Okra
Embassy Produce, Etc USA
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
Falls Church, 22041
Virginia
Citrus:
Oranges
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Specialties:
Persimmons
Associated Wholesale Grocers Inc
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Springfield, 65802
Missouri
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Tanimura & Antle
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Lemoore, 93245
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Green Desert Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Hidalgo, 78577
Texas
Cooking Vegetables:
Green Beans, Zucchini Squash, Yellow Straightneck Squash, Butternut Squash, Spaghetti Squash, Green Acorn Squash
Salad Vegetables:
Green Bell Peppers
DiMare Fresh - Sacramento (d.b.a.)
Overview
(0)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Sacramento, 95838
California
Berries:
Strawberries
Cooking Vegetables:
Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Cherry Tomatoes
Wilbur-Ellis Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Orland, 95963
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Caldwell Fresh Foods
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Maywood, 90270
California
Salad Vegetables:
Spinach, Celery
Cooking Vegetables:
Green Beans
Q S I (A Limited Liability Company)
Overview
(2)
(0)
(4)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Raspberries
Cooking Vegetables:
Artichokes, Asparagus, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Greens, Leeks
Cotton Hills Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Chester, 29706
South Carolina
Stone Fruit:
Peaches
Cooking Vegetables:
Potatoes, Pumpkins, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Tomatoes
