Berries
Sales Strategies
- Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
- Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
- Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
- Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
- Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
- Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
- Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
- Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
- Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.
Dynamic Displays
- Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
- Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
- Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
- Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
- Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
- Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.
Perfect Pricing
- Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
- Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
- Consider offering a mix and match promotion where all types of berries are the same price.
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Crandall Garden Farme
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Anoka, 55303-3038
Minnesota
Berries:
Red Currants
Hilltop View Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Harmony, 55939-6708
Minnesota
Berries:
Strawberries
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Herbs, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
Easy Yoke Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Zumbro Falls, 55991-5068
Minnesota
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Cauliflower, Celery Root, Garlic, Herbs, Kale
Willenbring Produce Acres
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cold Spring, 56320-1039
Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Garlic, Herbs
Culinary Delights Farm Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Big Lake, 55309-9705
Minnesota
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Greens, Herbs
Prairie Drifter Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Litchfield, 55355-5801
Minnesota
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower
Lengsfeld's Organic Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Inver Grove Heights, 55077-4005
Minnesota
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic
Maple Crest Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Silver Lake, 55381-6039
Minnesota
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Herbs, Peas
Salad Vegetables:
Cucumbers
Specialties:
Rhubarb
Wei Amador Hill Farm And Orchard
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
North Branch, 55056-6807
Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant
Natural Way Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Harmony, 55939-6401
Minnesota
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Eggplant, Okra, Onions, Bulb, Peas, Potatoes
Salad Vegetables:
Peppers, Bell
