Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Westlake Produce Company a dba of Westlake Distributors Inc
Overview
(23)
(0)
(5)
Business Type:
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Downey, 90241
California
Berries:
Blackberries, Blueberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
ISPE Produce Inc
Overview
(4)
(0)
(3)
Business Type:
Grower,
Importer,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Mangoes, Papayas, Pineapple
Cooking Vegetables:
Cabbage, Garlic, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Gumz Farms
Overview
(5)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Endeavor, 53930
Wisconsin
Cooking Vegetables:
Onions, Sweet, White Onions, Yellow Onions, Red Onions, Red Potatoes, Yellow-Flesh Potatoes
Irigoyen Farms
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Selma, 93662
California
Cooking Vegetables:
Cabbage, Eggplant, Onions, Bulb, Squash, Summer, Squash, Winter, Jalapeño Peppers, Zucchini Squash
Specialties:
Daikon
BJ Brothers Produce LLC
Overview
(8)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Salad Vegetables:
Tomatoes, Red Plum/Roma Tomatoes
Specialties:
Tomatillo
Direct Advantage LLC
Overview
(2)
(0)
(0)
Business Type:
Shipper
Location HQ:
Santa Maria, 93455
California
Melons:
Honeydew
Cooking Vegetables:
Kale, Radicchio, Serrano Peppers
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers, Romaine, Tomatoes
Condies Foods Incorporated
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Salt Lake City, 84118
Utah
Citrus:
Lemons
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Peppers, Chili, Potatoes
Salad Vegetables:
Peppers, Bell, Spinach, Carrots, Celery
Inabata America Corporation
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer,
Wholesaler
Location HQ:
Costa Mesa, 92626
California
Berries:
Blueberries, Raspberries, Strawberries
Citrus:
Lemons, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Plums
Tropical Fruit:
Kiwifruit
FARM FRESH DIRECT LLC
Overview
(8)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Monte Vista, 81144
Colorado
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
Specialties:
Fingerling Potatoes, Pinto Beans (Dried)
Organic Produce:
Organic Potatoes
Tony Deodato & Sons Limited
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Kingston, K7M 8S3
Ontario
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
