Berries
Sales Strategies
- Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
- Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
- Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
- Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
- Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
- Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
- Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
- Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
- Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.
Dynamic Displays
- Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
- Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
- Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
- Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
- Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
- Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.
Perfect Pricing
- Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
- Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
- Consider offering a mix and match promotion where all types of berries are the same price.
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Cole Berry Farm
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vernon Hill, 24597
Virginia
Berries:
Blackberries
Deciduous Fruit:
Concord-Type Grapes
F W Bush & Sons LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Pemberton, 08068
New Jersey
Berries:
Blueberries
Village Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Lawrenceville, 08648
New Jersey
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn
Salad Vegetables:
Peppers, Bell, Tomatoes
Zimmerman Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Sewell, 08080
New Jersey
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
Maxwell Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Changewater , 07831
New Jersey
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Corn, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Russo's Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Chesterfield , 08515
New Jersey
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Cantaloupe
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Cauliflower, Corn, Potatoes
Salad Vegetables:
Peppers, Bell
Lee Bros
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Chatsworth, 08019
New Jersey
Berries:
Cranberries
Greenfield Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
South Hampton , 08088
New Jersey
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Hks Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Mays Landing, 08330
New Jersey
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb
