Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Aqa Enterprise LLC dba Kings Gourmet Foods
Overview
(3)
(0)
(0)
Business Type:
Wholesaler,
Processor
Location HQ:
Everett, 98203-4672
Washington
Cooking Vegetables:
Garlic
Specialties:
Ginger Root, Shallots
Fresh Produce LLC dba Tucci Fresh Produce
Overview
(5)
(0)
(4)
Business Type:
Shipper,
Retailer,
Wholesaler
Location HQ:
Denver, 80216
Colorado
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas, Plantains
Cooking Vegetables:
Peppers, Chili, Potatoes
Salad Vegetables:
Cucumbers, Lettuce
U S Fruits & Vegetables
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Monterey, 93942
California
Berries:
Strawberries
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Spinach, Broccoli, Celery, Cucumbers
KGB International Inc
Overview
(1)
(0)
(2)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Klamath Falls, 97601
Oregon
Berries:
Blueberries
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb
Rouge River Farms
Overview
(3)
(0)
(0)
Business Type:
Grower
Location HQ:
Gormley, L0H 1G0
Ontario
Cooking Vegetables:
Corn
RPE, LLC HQ
Overview
(33)
(0)
(19)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Bancroft, 54921
Wisconsin
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes, Yukon Gold Potatoes, Yellow-Flesh Potatoes
Specialties:
Fingerling Potatoes
Organic Produce:
Organic Potatoes
Joal Produce S de RL de CV
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Ensenada, 22790
Baja California
Cooking Vegetables:
Beets, Herbs, Squash, Summer, Turnips, Green Beans, Haricots Verts
Salad Vegetables:
Carrots, Peppers, Mini Sweet
Specialties:
Black Radish, Black-eyed Peas
ERC Produce
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Diego, 92101
California
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beets, Cauliflower, Kale, Leeks
Salad Vegetables:
Broccoli, Celery, Onions, Green, Radishes
Bowery Farming Inc
Overview
(21)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
New York, 10001
New York
Cooking Vegetables:
Mustard Greens, Italian Parsley, Cilantro, Basil, Baby Kale
Salad Vegetables:
Iceberg Lettuce, Red Leaf Lettuce, Boston/Butterhead Lettuce, Green Romaine
Specialties:
Baby Arugula
Square One Farms LLC
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Sunrise, 33323
Florida
Salad Vegetables:
Broccoli
Specialties:
Mexi-bell Pepper, Dragon Fruit, Baby Artichokes
Cooking Vegetables:
Green Asparagus, White Asparagus
