Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Treto's Inc
Overview
(5)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Corn, Bicolor Sweet Corn, White Sweet Corn, Yellow Sweet Corn
Crixo Distributors Inc
Overview
(3)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Chula Vista, 91911
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Organic Produce:
Organic Cucumbers
ERC Produce
Overview
(6)
(6)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Diego, 92101
California
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beets, Cauliflower, Kale, Leeks
Salad Vegetables:
Broccoli, Celery, Onions, Green, Radishes
Vine Line Produce Distribution
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Comstock Park, 49321
Michigan
Berries:
Cranberries
Citrus:
Lemons, Limes
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Peaches
Tropical Fruit:
Avocados, Bananas, Pineapple
PJC Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Warren, 44484
Ohio
Melons:
Watermelon
Cooking Vegetables:
Pumpkins
OK Sealer
Overview
(4)
(0)
(0)
Business Type:
Machinery & Technology,
Packaging
Location HQ:
Marlborough, 01752
Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
Wisconsin Food Hub Cooperative
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Waupaca, 54981
Wisconsin
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Potatoes, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes
The Villages Grown LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
The Villages, 32163
Florida
Cooking Vegetables:
Herbs
Salad Vegetables:
Boston/Butterhead Lettuce, Bibb Lettuce, Beefsteak Tomatoes, Red Cherry Tomatoes, Red Cocktail Tomatoes, Red Cocktail Tomatoes on the Vine, Greenhouse/Hydroponic Tomatoes, Heirloom Tomatoes
El Jefe Distributing Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78504
Texas
Salad Vegetables:
Spinach, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Red Beets, Green Cabbage, Chives, Cilantro
Specialties:
Malanga
Citrus:
Persian Limes, Key Limes
Grower Network LLC
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper
Location HQ:
Lake Park, 31636
Georgia
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
