Berries
Sales Strategies
- Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
- Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
- Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
- Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
- Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
- Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
- Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
- Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
- Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.
Dynamic Displays
- Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
- Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
- Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
- Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
- Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
- Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.
Perfect Pricing
- Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
- Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
- Consider offering a mix and match promotion where all types of berries are the same price.
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Rathbun Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hebron, 06248
Connecticut
Berries:
Strawberries
March Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Bethlehem, 06751
Connecticut
Berries:
Blueberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Corn
Salad Vegetables:
Tomatoes
Raspberry Knoll Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
North Windham , 06256
Connecticut
Berries:
Blueberries, Raspberries, Strawberries
Cooking Vegetables:
Asparagus, Beets
Salad Vegetables:
Broccoli, Carrots, Cucumbers
Mead's Maple Syrup
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Canaan, 06018
Connecticut
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Corn
18th Century Purity Farm
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Moosup, 06354
Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Kale
Zarrella Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Plainville, 06062
Connecticut
Berries:
Blueberries, Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Pumpkins
Salad Vegetables:
Peppers, Bell
The Lyman Farm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Middlefield, 06455
Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Pumpkins
Kuras Farms
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
West Suffield, 06093
Connecticut
Berries:
Blueberries, Raspberries
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
Gotta's Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Portland, 06480
Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Peppers, Bell
Capitol Sausage & Provisions Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Hartford, 06114
Connecticut
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Cherries, Nectarines, Peaches
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Cauliflower
