Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Stellar Distributing
Overview
(4)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
Madera, 93637
California
Berries:
Blackberries, Blueberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches
Monte Vista Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Chino, 91710
California
Cooking Vegetables:
Herbs, Italian Parsley, Chives, Cilantro, Chervil, Sage, Savory, Oregano, Thyme, Basil
Vanguard International USA Inc
Overview
(8)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer
Location HQ:
Issaquah, 98029
Washington
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb
Salad Vegetables:
Broccoli
Great West Produce Co Inc
Overview
(15)
(0)
(2)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
City Of Commerce, 90040
California
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Culinary Specialty Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Importer
Location HQ:
Mountainside, 07092
New Jersey
Cooking Vegetables:
Herbs, Mushrooms, Potatoes, Squash, Summer, Squash, Winter, Snow Peas, Sugar Snap Peas
Salad Vegetables:
Endive/Escarole
Specialties:
Baby Vegetables
Maya Fresh Harvest LLC
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78503
Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Harvest Food Group LLC
Overview
(7)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Naperville, 60563-1843
Illinois
Cooking Vegetables:
Beans, Corn, Herbs, Basil
Salad Vegetables:
Broccoli
Concept Food Service/Chan's Foodservice Distributors
Overview
(3)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Durham, 27704
North Carolina
Citrus:
Oranges
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Chinese Long Beans, Napa Cabbage, Snow Peas
Salad Vegetables:
Broccoli
Specialties:
Chinese Okra, Chinese Squash, Gai Lan
Three Elements Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler,
Processor
Location HQ:
Middletown, 19709
Delaware
Cooking Vegetables:
Cabbage, Kale
Salad Vegetables:
Broccoli, Carrots
Select Fresh Produce Inc
Overview
(5)
(11)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas
