Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Baja Produce Co
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
San Diego, 92113
California
Deciduous Fruit:
Grapes
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Cilantro
Specialties:
Jicama
Goodson Farms Inc
Overview
(5)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Balm, 33598
Florida
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Suntrade Export Services
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Retailer
Location HQ:
Sherman Oaks, 91403
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus
Salad Vegetables:
Lettuce
Russo & Son Inc, A
Overview
(2)
(3)
(13)
Business Type:
Retailer,
Wholesaler
Location HQ:
Watertown, 02472
Massachusetts
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Cauliflower, Peppers, Chili
The Produce Connection Inc
Overview
(4)
(0)
(0)
Business Type:
Broker,
Retailer
Location HQ:
Cumming, 30040-8717
Georgia
Cooking Vegetables:
Garlic, Herbs, Mushrooms, Potatoes
Salad Vegetables:
Spinach, Carrots, Celery, Salads/Salad Mixes
Specialties:
Dates, Tofu
Ladymex Grower Inc
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Austin, 78731-4257
Texas
Cooking Vegetables:
English Peas, Snow Peas, Sugar Snap Peas
Organic Produce:
Organic Broccoli, Organic Brussels Sprouts, Organic Onions, Bulb, Organic Onions, Green, Organic Peppers, Bell, Organic Peppers, Chili, Organic Squash
Mid-state Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Wilson, 27893-7719
North Carolina
Cooking Vegetables:
Sweet Potatoes
Fresh N Fresh Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer
Location HQ:
Miami, 33172
Florida
Melons:
Cantaloupe, Green Honeydew, Gold Honeydew, Orange-Flesh Honeydew, Seedless Red Watermelon, Seeded Red Watermelon, Mini Watermelon, Yellow-Flesh Watermelon, Casaba Melon, Crenshaw Melon
First Pick Produce
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Alabaster, 35114
Alabama
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
South Harvest Produce Corp
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33142-7739
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
