Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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![mariposafarm]()
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Scotlynn Sweetpac LLC
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Belle Glade, 33430
Florida
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Cabbage, Corn, Greens, Pumpkins, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell
El Sol Brands
Overview
(7)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Miami, 33172
Florida
Specialties:
Guava, Daikon, Mamey Sapote
Tropical Fruit:
Bananas, Burro Bananas, Manzano Bananas, Nino Bananas, Red Bananas, Cavendish Bananas
Cooking Vegetables:
Jalapeño Peppers
Chefs' Produce Co HQ
Overview
(10)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
Houston, 77087
Texas
Citrus:
Oranges
Cooking Vegetables:
Mushrooms, Onions, Bulb
Salad Vegetables:
Broccoli, Carrots, Celery, Endive/Escarole
Specialties:
Baby Vegetables
Mariposa Farms Inc HQ
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Grinnell, 50112-8043
Iowa
Cooking Vegetables:
Herbs, Basil, Rosemary, Mint
Big Chuy Distributors & Sons Inc
Overview
(8)
(0)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Nogales, 85621
Arizona
Melons:
Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Squash, Winter, Corn
Reeves Farms LLC
Overview
(5)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Baldwinsville, 13027
New York
Berries:
Blueberries, Strawberries
Cooking Vegetables:
Cabbage, Corn, Eggplant, Peas, Peppers, Chili, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
Rochester Wholesale Fruit Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Winona, 55987
Minnesota
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Onions, Bulb
Tanners Orchards Ltd
Overview
(3)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Speer, 61479
Illinois
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Coastal Produce LLC
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Tampa, 33610
Florida
Berries:
Blackberries, Blueberries, Raspberries
Tropical Fruit:
Mangoes, Papayas, Pineapple
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Lettuce, Romaine
JOVI Fresh Inc. (dba Phenix MV Inc.)
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
McAllen, 78504-2751
Texas
Berries:
Blueberries, Strawberries
Citrus:
Limes
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Cauliflower, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots
