Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Calvera Inc
Overview
(4)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021-1412
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, Potatoes
Organic Produce:
Organic Grapefruit
Divine Flavor LLC
Overview
(27)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Salad Vegetables:
Peppers, Mini Sweet
Cooking Vegetables:
Green Beans, Zucchini Squash
Field Fresh Farms LLC
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach, Lettuce, Romaine, Green Leaf Lettuce, Arugula
Ippolito International LP
Overview
(19)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Leeks
Salad Vegetables:
Spinach, Broccoli, Celery, Celery Hearts, Endive/Escarole, Lettuce
Fresh Taste Produce Ltd Canada
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Toronto, M8Y 1H8
Ontario
Berries:
Raspberries, Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches
Farmers Fresh Mushrooms Inc
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Abbotsford, V4X 1M6
British Columbia
Cooking Vegetables:
Mushrooms
Altar Produce LLC
Overview
(19)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Calexico, 92231
California
Salad Vegetables:
Broccoli, Onions, Green
Specialties:
Dates
Cooking Vegetables:
Cilantro, Parsley
Church Brothers LLC
Overview
(38)
(0)
(12)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93908
California
Salad Vegetables:
Broccoli, Onions, Green
Organic Produce:
Organic Greens, Organic Salad Mix, Organic Spinach
Cooking Vegetables:
Red Cabbage, Green Cabbage, Napa Cabbage, Italian Parsley, Cilantro
VegPro International Inc
Overview
(4)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Sherrington, J0L 2N0
Quebec
Cooking Vegetables:
Kale, Onions, Bulb
Salad Vegetables:
Carrots, Lettuce, Romaine, Salads/Salad Mixes
Specialties:
Bok Choy, Lo Bok, Shallots
Organic Produce:
Organic Salad Mix
Ciruli Brothers LLC
Overview
(12)
(0)
(10)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Nogales, 85648
Arizona
Melons:
Honeydew
Tropical Fruit:
Mangoes, Ataulfo Mangoes
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Specialties:
Tomatillo
