Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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PRO*ACT
Overview
(74)
(5)
(9)
Business Type:
Retailer,
Wholesaler
Location HQ:
Monterey, 93940
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Santis Produce
Overview
(3)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Citrus:
Limes, Persian Limes, Key Limes
Melons:
Honeydew
Tropical Fruit:
Avocados, Mangoes, Pineapple, Ataulfo Mangoes, Tommy Atkins Mangoes
Salad Vegetables:
Peppers, Bell
Dot Foods Inc
Overview
(20)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Mount Sterling, 62353
Illinois
Citrus:
Oranges
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Cucumbers, Tomatoes
Harris Fresh Inc
Overview
(4)
(11)
(6)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Coalinga, 93210
California
Cooking Vegetables:
Garlic, Onions, Bulb, Onions, Sweet
Poss Select Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297
Georgia
Citrus:
Lemons, Eureka/Lisbon Lemons, Meyer Lemons, Seedless Lemons, Pink Variegated Lemons
Melons:
Cantaloupe
Cooking Vegetables:
Potatoes, Purple Potatoes, Red Potatoes, White Potatoes
Brothers Best Produce
Overview
(5)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Santa Maria, 93458
California
Salad Vegetables:
Peppers, Bell, Red Cherry Tomatoes
Cooking Vegetables:
Peppers, Chili, Sugar Snap Peas, Zucchini Squash
G P I (a dba of Gonzalez Produce Inc)
Overview
(3)
(0)
(2)
Business Type:
Importer,
Wholesaler
Location HQ:
Tampa, 33610
Florida
Berries:
Strawberries
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Asian Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Carambola
Coosemans Tampa Inc
Overview
(8)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Tampa, 33610
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Coosemans Miami Inc
Overview
(4)
(0)
(6)
Business Type:
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33127
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Ergo Produce Inc
Overview
(4)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Salad Vegetables:
Tomatoes, Red Plum/Roma Tomatoes
Specialties:
Jicama
