Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Sakuma Brothers Processing Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Burlington, 98233
Washington
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Corn
Poss Select Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297
Georgia
Citrus:
Lemons, Eureka/Lisbon Lemons, Meyer Lemons, Seedless Lemons, Pink Variegated Lemons
Melons:
Cantaloupe
Cooking Vegetables:
Potatoes, Purple Potatoes, Red Potatoes, White Potatoes
Brothers Best Produce
Overview
(5)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Santa Maria, 93458
California
Salad Vegetables:
Peppers, Bell, Red Cherry Tomatoes
Cooking Vegetables:
Peppers, Chili, Sugar Snap Peas, Zucchini Squash
Van Drunen Farms Inc
Overview
(11)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Momence, 60954
Illinois
Berries:
Blueberries, Cranberries
Stone Fruit:
Cherries
Cooking Vegetables:
Beets, Corn, Eggplant, Garlic, Herbs, Leeks, Onions, Bulb
Traveler Produce LLC
Overview
(7)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Pharr, 78577-6848
Texas
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Mushrooms
Specialties:
Chayote, Malanga, Prickly Pear, Taro Root
Parkesdale Farms Packing & Cooling Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Dover, 33527
Florida
Berries:
Strawberries
Cooking Vegetables:
Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Pickling Cucumbers
G P I (a dba of Gonzalez Produce Inc)
Overview
(3)
(0)
(2)
Business Type:
Importer,
Wholesaler
Location HQ:
Tampa, 33610
Florida
Berries:
Strawberries
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Asian Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Carambola
Coosemans Tampa Inc
Overview
(8)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Tampa, 33610
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Coosemans Miami Inc
Overview
(4)
(0)
(6)
Business Type:
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33127
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Pacific Fresh Produce Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Oxnard, 93033
California
Cooking Vegetables:
Cabbage, Cauliflower, Kale
Salad Vegetables:
Spinach, Broccoli, Celery, Celery, Endive/Escarole, Lettuce, Onions, Green
