Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Mann Packing Co., Inc.
Overview
(3)
(0)
(13)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Gonzales, 93926
California
Salad Vegetables:
Broccoli, Celery, Flat-Leaf Spinach, Baby Spinach
Organic Produce:
Organic Broccoli, Organic Cauliflower, Organic Salad Mix
Cooking Vegetables:
Snow Peas, Sugar Snap Peas, Butternut Squash
B & B Produce of Benson, Inc.
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Vineland, 08361-7976
New Jersey
Berries:
Blueberries
Cooking Vegetables:
Sweet Potatoes
Basciani Foods Chicago Mushrooms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler,
Trucking,
Logistics
Location HQ:
Chicago, 60609
Illinois
Cooking Vegetables:
Mushrooms
Basciani Foods Minneapolis
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler,
Trucking,
Logistics
Location HQ:
Minneapolis, 55414
Minnesota
Cooking Vegetables:
Mushrooms
Basciani Foods San Antonio Mushrooms
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper,
Processor,
Foodservice
Location HQ:
San Antonio, 78223
Texas
Cooking Vegetables:
Mushrooms, White/Button Mushrooms, Crimini Mushrooms, Enoki Mushrooms, Morel Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Shiitake Mushrooms, Black Chanterelle Mushrooms, Hedgehog Mushrooms
Rouge River Farms Inc
Overview
(6)
(0)
(0)
Business Type:
Grower
Location HQ:
Clewiston, 33440
Florida
Cooking Vegetables:
Corn, Green Beans
Future Management Corp
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297
Georgia
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
