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Cooking Vegetables

Varieties

Artichokes

Asparagus

Beans

Beets

Brussels Sprouts

Cabbage

Cauliflower

Celery Root

Corn

Eggplant

Garlic

Greens

Herbs

Kale

Leeks

Mushrooms

Okra

Onions, Bulb

Onions, Sweet

Parsley Root

Parsnips

Peas

Peppers, Chili

Potatoes

Pumpkins

Radicchio

Rutabagas

Squash, Summer

Squash, Winter

Sweet Potatoes

Turnips

Sales Strategies

Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
Samples can help familiarize consumers with lesser-known vegetables.
Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

Because of the variety available within the category, combination pricing promotions are difficult for this category.
Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.

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RJO Produce Marketing HQ

Overview (6) (4) (6)

Business Type:

Broker, Wholesaler

Location HQ:

Fresno, 93711 California

Berries:

Blackberries, Blueberries, Raspberries, Strawberries

Citrus:

Grapefruit, Lemons, Oranges

Deciduous Fruit:

Apples, Figs, Grapes

North Shore Greenhouses, Inc./DBA North Shore Living Herbs & Greens

Overview (7) (0) (0)

Business Type:

Grower, Shipper, Potted Plants, Logistics, Marketing & Advertising

Location HQ:

Thermal, 92274 California

Specialties:

Kale Sprouts, Salad Savoy

Organic Produce:

Organic Herbs

Cooking Vegetables:

Chives, Cilantro, Sage, Savory, Oregano, Thyme, Basil

Stehly Farms Organics

Overview (2) (0) (0)

Business Type:

Broker, Grower

Location HQ:

Valley Center, 92082 California

Citrus:

Grapefruit, Lemons, Limes, Oranges

Tropical Fruit:

Avocados

Cooking Vegetables:

Greens

King Quality Produce Inc

Overview (2) (0) (0)

Business Type:

Grower, Wholesaler

Location HQ:

Los Angeles, 90021-2314 California

Cooking Vegetables:

Squash, Summer, Green Beans, Basil, Habanero Peppers, Anaheim Peppers, Zucchini Squash

Salad Vegetables:

Cucumbers, Tomatoes, Beefsteak Tomatoes, Persian Cucumbers

Mega Produce LLC

Overview (10) (0) (0)

Business Type:

Wholesaler

Location HQ:

McAllen, 78503-8981 Texas

Tropical Fruit:

Coconuts

Cooking Vegetables:

Beets, Cilantro

Salad Vegetables:

Broccoli, Carrots

Specialties:

Cactus Leaves, Chayote, Baby Green Onion

F&V Pacific Fresh Produce LLC

Overview (3) (0) (0)

Business Type:

Wholesaler

Location HQ:

McAllen, 78501 Texas

Deciduous Fruit:

Apples, Braeburn Apples, Cameo Apples, Cortland Apples, Empire Apples, Fuji Apples, Gala Apples, Ginger Gold Apples, Golden Delicious Apples, Granny Smith Apples