Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Coast To Coast Produce LLC HQ
Overview
(7)
(0)
(7)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Cheshire, 06410
Connecticut
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Nectarines, Peaches
A & A Organic Farms Corp
Overview
(4)
(0)
(5)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Artichokes, Asparagus, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Kale
George Perry & Sons Inc
Overview
(5)
(0)
(7)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Manteca, 95336
California
Melons:
Watermelon
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
Vineland Produce Auction Association Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Vineland, 08360
New Jersey
Cooking Vegetables:
Cabbage, Sweet Potatoes, Collard Greens, Leeks, Dill
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Arugula
Specialties:
Bok Choy
Northern Feed & Bean
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Shipper,
Retailer,
Wholesaler,
Processor
Location HQ:
Lucerne, 80646
Colorado
Cooking Vegetables:
Beans
Specialties:
Mexican Black Beans (Dried), Dried Beans, Pinto Beans (Dried)
M & M Farms Inc
Overview
(4)
(0)
(4)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33196
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas, Plantains
Cooking Vegetables:
Celery Root, Garlic, Okra
Columbia Basin Onion LLC
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Hermiston, 97838
Oregon
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, White Onions, Yellow Onions, Red Onions
Organic Produce:
Organic Onions, Bulb
Garcia Farms Produce
Overview
(5)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Livingston, 95334
California
Cooking Vegetables:
Sweet Potatoes, Orange-Flesh Sweet Potatoes, Yellow-Flesh Sweet Potatoes, White-Flesh Sweet Potatoes, Purple Sweet Potatoes
Race-West Company
Overview
(21)
(9)
(26)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Clarks Summit, 18411
Pennsylvania
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Jackson Farming Company
Overview
(12)
(0)
(3)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Autryville, 28318
North Carolina
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Greens, Pumpkins, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Broccoli
