Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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J C Watson Co
Overview
(7)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Parma, 83660
Idaho
Cooking Vegetables:
Onions, Bulb
Skagit Valley's Best Produce Inc
Overview
(2)
(0)
(2)
Business Type:
Grower,
Shipper,
Packaging
Location HQ:
Mount Vernon, 98273
Washington
Cooking Vegetables:
Potatoes
Coastline Family Farms
Overview
(16)
(0)
(9)
Business Type:
Grower,
Shipper
Location HQ:
Salinas, 93905
California
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Greens, Kale, Leeks
Salad Vegetables:
Spinach, Broccoli, Celery
International Produce Group LLC
Overview
(9)
(0)
(1)
Business Type:
Exporter,
Wholesaler
Location HQ:
Salinas, 93908
California
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries
North Carolina Sweetpotato Commission Inc
Overview
(4)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Benson, 27504
North Carolina
Cooking Vegetables:
Sweet Potatoes
Organic Produce:
Organic Apples, Organic Apricots, Organic Artichokes, Organic Asparagus, Organic Avocados, Organic Bananas, Organic Beans, Organic Beets, Organic Blackberries
Herbal House Quality Gardens Inc
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Miami, 33152
Florida
Cooking Vegetables:
Cabbage, Herbs, Italian Parsley
Salad Vegetables:
Broccoli, Lettuce
Specialties:
Baby Vegetables, Cipollini Onion, Frisee, Lemon Grass, Mache
Ippolito Fruit & Produce Ltd HQ
Overview
(22)
(0)
(13)
Business Type:
Wholesaler
Location HQ:
Burlington, L7P 5C4
Ontario
Cooking Vegetables:
Brussels Sprouts, Herbs, Leeks, Squash, Summer, Squash, Winter, Parsley
Salad Vegetables:
Spinach, Broccoli, Onions, Green, Radishes
Vine House Distributing, LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Rio Rico, 85648-3315
Arizona
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Green Bell Peppers, Persian Cucumbers, Beefsteak Tomatoes, Round Tomatoes, Plum/Roma Tomatoes on the Vine, Vine-Ripe Tomatoes
Cooking Vegetables:
Peppers, Chili
Eastland Food Products Inc
Overview
(4)
(0)
(2)
Business Type:
Wholesaler,
Processor
Location HQ:
Cranston, 02920
Rhode Island
Cooking Vegetables:
Potatoes
Ultimate Trading Company LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621-3728
Arizona
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
