Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Levi Newswanger
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Shippensburg, 17257
Pennsylvania
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Cauliflower, Corn, Pumpkins, Zucchini Squash
Salad Vegetables:
Broccoli, Cucumbers, Tomatoes, Greenhouse/Hydroponic Tomatoes
Pumpkin King LLC
Overview
(0)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Coarsegold, 93614
California
Cooking Vegetables:
Pumpkins
High Point Marketing of NJ, Inc
Overview
(2)
(11)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Ridgewood, 07450
New Jersey
Deciduous Fruit:
Figs
Stone Fruit:
Peaches
Cooking Vegetables:
Garlic
Specialties:
Dates, Ginger Root
Weaver Z Burkholder
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Kutztown, 19530
Pennsylvania
Specialties:
Rhubarb
Cooking Vegetables:
Jalapeño Peppers
Meadow View Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Kutztown, 19530
Pennsylvania
Cooking Vegetables:
Eggplant, Peppers, Chili
Salad Vegetables:
Tomatoes
Robert & Wade Glover Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Bailey, 27807
North Carolina
Cooking Vegetables:
Sweet Potatoes, Soybeans/Edamame
Organic Produce:
Organic Sweet Potatoes
Michael J Wilkerson
Overview
(0)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Trenton , 32693
Florida
Cooking Vegetables:
Corn
Skagit Valley Farm LLC
Overview
(4)
(0)
(1)
Business Type:
Grower
Location HQ:
Burlington, 98233
Washington
Cooking Vegetables:
Potatoes
Shady Hill Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Turbotville, 17772
Pennsylvania
Cooking Vegetables:
Pumpkins
Steven S Glick
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Gap, 17527
Pennsylvania
Cooking Vegetables:
Pumpkins
Salad Vegetables:
Carrots, Cucumbers, Tomatoes
