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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Eli Gonzalez Distributors Inc

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Pharr, 78577 Texas
Cooking Vegetables:
Herbs, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Tomatoes
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Zukovich’s Farm Market

Overview (1)   (0)   (0)  
Business Type:
Grower, Retailer
Location HQ:
Tamaqua, 18252 Pennsylvania
Berries:
Blueberries
Melons:
Cantaloupe
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Eggplant, Garlic, Herbs, Onions, Bulb, Pumpkins
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Linares Produce Inc

Overview (3)   (0)   (0)  
Business Type:
Grower
Location HQ:
Dayton, 37321 Tennessee
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Squash, Summer, Cucuzzo Squash, Yellow Crookneck Squash, Yellow Straightneck Squash, Zucchini Squash, 8 Ball Squash, Squash, Winter, Green Acorn Squash
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White Oak Nursery

Overview (1)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Strasburg, 17579 Pennsylvania
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant, Garlic, Greens
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Yellow Dog Farms

Overview (2)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Evans City, 16033 Pennsylvania
Cooking Vegetables:
Brussels Sprouts, Cabbage, Eggplant, Garlic, Onions, Bulb, Pumpkins, Squash, Winter
Salad Vegetables:
Broccoli, Carrots, Tomatoes
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Vermes LLC

Overview (2)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Pharr, 78577 Texas
Cooking Vegetables:
Cabbage, Chinese Long Eggplant, Thai Eggplant, Habanero Peppers, Kabocha Squash
Specialties:
Bitter Melon, Jackfruit
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Agrotrade Corporation Canada

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Calgary, T3K 4Z8 Alberta
Tropical Fruit:
Coconuts
Specialties:
Cassava, Taro Root, Yam, Dried Beans
Stone Fruit:
Black Plums
Cooking Vegetables:
Yellow-Flesh Sweet Potatoes, White-Flesh Sweet Potatoes
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JA Blurr Farms

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Bronx, 10470 New York
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Tropical Fruit:
Avocados, Bananas, Coconuts, Kiwifruit
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Sweet Corn Coop Inc

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Iron City, 39859 Georgia
Cooking Vegetables:
Corn
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Sunny Slope Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Garrett, 15542 Pennsylvania
Berries:
Strawberries
Cooking Vegetables:
Garlic, Onions, Bulb, Pumpkins, Zucchini Squash
Salad Vegetables:
Cucumbers, Tomatoes, Greenhouse/Hydroponic Tomatoes








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