Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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New Era's American Asparagus Packing LLC
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
New Era, 49446
Michigan
Cooking Vegetables:
Asparagus
Ambrosio Organic Farm
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Beans, Beets, Greens
Salad Vegetables:
Peppers, Bell, Carrots, Lettuce, Tomatoes
Victor Joseph & Son Inc
Overview
(4)
(0)
(4)
Business Type:
Broker,
Wholesaler
Location HQ:
Hackensack, 07601
New Jersey
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus
Ed Given Inc
Overview
(1)
(0)
(10)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
Salinas, 93902
California
Berries:
Strawberries
Deciduous Fruit:
Grapes
Cooking Vegetables:
Cabbage
Salad Vegetables:
Broccoli, Celery, Lettuce
Kissena International LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Valley Stream, 11581
New York
Cooking Vegetables:
Garlic
Specialties:
Ginger Root
Butch's Best LLC
Overview
(3)
(0)
(0)
Business Type:
Shipper
Location HQ:
Chesterfield, 48501
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
South Country Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Miami, 33127-4637
Florida
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas, Plantains
Cooking Vegetables:
Okra
Specialties:
Malanga, Yuca
Schwartzman Distributing Inc
Overview
(4)
(0)
(6)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Livermore, 94550
California
Berries:
Blackberries, Strawberries
Citrus:
Grapefruit, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew
Four Leaf Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Idalou, 79329
Texas
Cooking Vegetables:
Turnips, Squash, Summer, Yellow Crookneck Squash, Yellow Straightneck Squash
Mister Specialties LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33122-1807
Florida
Cooking Vegetables:
Parsley Root
