Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![country-boy-produce-logo-1_0]()
![screen_shot_2021-03-18_at_8.15.01_am_0]()
![produce-and-more-logo]()
![CH Logo]()
![mcdaniel]()
![lfs-logo]()
![705166_466373613413738_1834640875_o]()
![tomato_barn_2]()
![melonco]()
![whynot_farm2]()
Country Boy Produce Florida
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Fort Myers, 33908
Florida
Berries:
Blueberries, Strawberries
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Asian Pears
Melons:
Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Beans
Gonzar Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Tropical Fruit:
Carambola, Hass Avocados, White Coconuts, Young/Water Coconuts
Specialties:
Guava, Mamey Sapote, Mangosteen, Dragon Fruit
Citrus:
Persian Limes
Cooking Vegetables:
Jalapeño Peppers
Produce and More Enterprise LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Citrus:
Lemons, Limes
Tropical Fruit:
Avocados
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Cooking Vegetables:
Jalapeño Peppers, Serrano Peppers
Caribbean Harvest
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33131
Florida
Tropical Fruit:
Carambola, Brown Coconuts
Specialties:
Breadfruit, Spanish Lime, Yuca
Citrus:
Persian Limes, Sweet Limes, Seville Oranges
Salad Vegetables:
Red Bell Peppers
Cooking Vegetables:
Cubanelle Peppers
Mcdannell Fruit Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Biglerville, 17307
Pennsylvania
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Tomatoes
Local Grown Salads
Overview
(2)
(0)
(0)
Business Type:
Grower,
Packaging,
Processor
Location HQ:
Toronto, M6A 3B6
Ontario
Cooking Vegetables:
Beans, Eggplant, Greens, Herbs, Kale, Peas, Peppers, Chili, Radicchio
Salad Vegetables:
Peppers, Bell, Spinach
Weiser Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
York Springs, 17372
Pennsylvania
Berries:
Blackberries, Blueberries, Raspberries
Melons:
Cantaloupe
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant, Greens
Tomato Barn LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Retailer,
Wholesaler
Location HQ:
Washington Boro, 17582
Pennsylvania
Berries:
Blueberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Nectarines
WhyNot Farm
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Chuckey, 37641
North Carolina
Cooking Vegetables:
Beets, Kale, Onions, Bulb, Radicchio, Turnips
Salad Vegetables:
Spinach, Carrots, Lettuce, Radishes, Romaine
