Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Widerways Fruits Co Ltd
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Shanghai, 200135
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Garlic
Salad Vegetables:
Carrots
Specialties:
Ginger Root
Wing Mau Trading Co Ltd
Overview
(0)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Hong Kong,
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Pears
Cooking Vegetables:
Garlic
ASK-Centralen AB
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Helsingborg, 253 68
Stone Fruit:
Nectarines
Cooking Vegetables:
Garlic
Salad Vegetables:
Radishes
Bachelor S R L
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Mendoza, 5525
Cooking Vegetables:
Garlic, Onions, Bulb
Banan-Kompaniet AB
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Stockholm, 102 53
Stone Fruit:
Nectarines
Cooking Vegetables:
Garlic
Salad Vegetables:
Radishes
Bermida S A
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Buenos Aires, 1425
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Plums
Cooking Vegetables:
Garlic, Onions, Bulb
Comercial Importadora Moreto Ltda
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Sao Paulo, 02534-001
Citrus:
Lemons
Cooking Vegetables:
Garlic, Onions, Bulb, Potatoes
Eurocross Limited
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Importer
Location HQ:
London,
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Garlic, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Specialties:
Ginger Root
Fundación ProMendoza
Overview
(2)
(0)
(0)
Business Type:
Exporter
Location HQ:
Mendoza, 5500
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Garlic, Onions, Bulb
Garlic
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Canelones,
Cooking Vegetables:
Garlic, Elephant Garlic
