Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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North Carolina Potato Association Inc
Overview
(2)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Elizabeth City, 27909
North Carolina
Cooking Vegetables:
Potatoes
Del Fresco Produce Ltd
Overview
(14)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kingsville, N9Y 2M2
Ontario
Berries:
Strawberries
Salad Vegetables:
Peppers, Mini Sweet, Yellow Bell Peppers, Orange Bell Peppers, Persian Cucumbers, Beefsteak Tomatoes, Red Plum/Roma Tomatoes, Heirloom Tomatoes
Organic Produce:
Organic Cucumbers
Cooking Vegetables:
Green Romano Beans
Fresh Wave LLC, The
Overview
(7)
(0)
(13)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Packaging
Location HQ:
Vineland, 08360
New Jersey
Berries:
Blueberries
Citrus:
Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes, Pears
Cooking Vegetables:
Asparagus, Beets, Cabbage, Eggplant
Melissa's / World Variety Produce Inc
Overview
(43)
(0)
(16)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Vernon, 90058
California
Berries:
Blueberries, Cranberries, Strawberries
Deciduous Fruit:
Pomegranates
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks, Parsley Root
Greenridge Fruit Inc
Overview
(4)
(0)
(13)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
Grand Rapids, 49544
Michigan
Berries:
Blueberries
Deciduous Fruit:
Apples, Braeburn Apples, Cameo Apples, Cortland Apples, Empire Apples
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Asparagus, Pumpkins
Coast Produce Company
Overview
(5)
(0)
(9)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Cherries, Nectarines, Peaches
Yuma Organic
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Yuma, 85365
Arizona
Cooking Vegetables:
Herbs, Italian Parsley, Chives, Cilantro, Chervil, Sage, Savory, Oregano
Specialties:
Epazote
Organic Produce:
Organic Herbs
Lakeside Organic Gardens LLC
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Watsonville, 95076
California
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Greens, Kale, Leeks, Parsnips, Radicchio
Peak of the Market Ltd.
Overview
(7)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Winnipeg, R3H 0R5
Manitoba
Cooking Vegetables:
Leeks, Parsnips, Rutabagas
Salad Vegetables:
Onions, Green
Specialties:
Daikon, Shallots
Organic Produce:
Organic Carrots, Organic Onions, Bulb, Organic Potatoes, Organic Squash
EarthBlend
Overview
(9)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Nogales, 85621
Arizona
Melons:
Honeydew, Watermelon, Mini Watermelon
Cooking Vegetables:
Beans, Green Beans, Squash, Summer, Yellow Straightneck Squash, Zucchini Squash, Squash, Winter, Green Acorn Squash
