Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Rich River Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Eggplant, Peppers, Chili, Anaheim Peppers, Habanero Peppers, Jalapeño Peppers, Pasilla Peppers, Serrano Peppers, Butternut Squash
Salad Vegetables:
Peppers, Bell, Red Bell Peppers
George Chiala Farms Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Processor
Location HQ:
Morgan Hill, 95037-9516
California
Cooking Vegetables:
Cauliflower, Eggplant, Garlic, Herbs, Leeks, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots
ASL Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Phoenix, 85012-1992
Arizona
Cooking Vegetables:
Green Beans
TFC
Overview
(11)
(0)
(10)
Business Type:
Exporter,
Wholesaler
Location HQ:
Lafayette, 94549
California
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
Salad Vegetables:
Broccoli
Eden South Inc
Overview
(3)
(0)
(0)
Business Type:
Broker
Location HQ:
Tampa, 33612
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Florida Food Products LLC
Overview
(3)
(0)
(0)
Business Type:
Processor
Location HQ:
Eustis, 32726
Florida
Cooking Vegetables:
Garlic, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Carrots, Celery
Growing Fresh Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Bronxville, 10708-4601
New York
Citrus:
Limes
Cooking Vegetables:
Onions, Bulb
Vee's Produce LLC
Overview
(1)
(0)
(2)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler,
Trucking,
Processor,
Foodservice
Location HQ:
Superior, 54880-1768
Wisconsin
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, Potatoes, White Onions, Yellow Onions, Red Onions, Vidalia Sweet Onions, Walla Walla Sweet Onions, Peruvian Sweet Onions
Organic Produce:
Organic Onions, Bulb
Boulder Canyon Organics
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Mesa, 99343
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
Marengo Foods Company LLC HQ
Overview
(11)
(0)
(2)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
San Juan, 78589-4299
Texas
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Greenhouse/Hydroponic Tomatoes, Red Plum/Roma Tomatoes
Cooking Vegetables:
Zucchini Squash, Yellow Straightneck Squash
