Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Bridges Produce Inc
Overview
(11)
(0)
(10)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Portland, 97282
Oregon
Berries:
Blackberries, Blueberries, Cranberries
Organic Produce:
Organic Apples, Organic Beans, Organic Blackberries, Organic Blueberries, Organic Cherries, Organic Cranberries, Organic Cucumbers
Carbonella-DeSarbo Inc
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Brandford, 06405
Connecticut
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries
Double J Produce
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Edinburg, 78542
Texas
Citrus:
Limes
Tropical Fruit:
Mangoes
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter, Cilantro, Jalapeño Peppers
Salad Vegetables:
Peppers, Bell, Red Plum/Roma Tomatoes
Panchos Food Service Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler,
Foodservice
Location HQ:
Nashville, 37211
Tennessee
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
W.J. Canaan, Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Cranston, 02920-7036
Rhode Island
Cooking Vegetables:
Onions, Bulb, Potatoes
Klinghoffer Brothers Inc
Overview
(2)
(0)
(9)
Business Type:
Broker
Location HQ:
Philadelphia, 19153
Pennsylvania
Berries:
Blueberries
Melons:
Honeydew
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots, Celery
B Catalani Inc
Overview
(5)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
San Antonio, 78207
Texas
Berries:
Cranberries
Melons:
Cantaloupe
Stone Fruit:
Apricots
Salad Vegetables:
Celery
Specialties:
Aji, Amaranth, Daikon, Dasheen, Dates, Durian
Geneva Farms LLC
Overview
(3)
(0)
(5)
Business Type:
Broker
Location HQ:
Geneva, 32732
Florida
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Green Beans, Jalapeño Peppers
Salad Vegetables:
Tomatoes, Red Bell Peppers, Green Bell Peppers, Pickling Cucumbers
Papen Farms Inc
Overview
(5)
(0)
(5)
Business Type:
Grower,
Shipper
Location HQ:
Dover, 19904
Delaware
Cooking Vegetables:
Cabbage, Corn, Green Beans
Reed Potato Sales
Overview
(2)
(0)
(8)
Business Type:
Broker,
Shipper
Location HQ:
Springdale, 72762
Arkansas
Cooking Vegetables:
Potatoes, Sweet Potatoes
