Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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RCF Distributors LLC
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Diego, 92154
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Mucci Farms (Mexico)
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Guadalajara, 44648
Jalisco
Berries:
Strawberries
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Buck Naked Onions
Overview
(4)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Nyssa, 97913
Oregon
Cooking Vegetables:
Asparagus, Herbs, Onions, Bulb, Mint
Tijuana's Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Deciduous Fruit:
Apples, Grapes
Melons:
Watermelon
Tropical Fruit:
Bananas, Papayas, Pineapple
Cooking Vegetables:
Beets, Cauliflower, Onions, Bulb, Peppers, Chili
River Fresh Farms Inc.
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Salinas, 93901
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Brussels Sprouts
Salad Vegetables:
Celery, Celery Hearts, Lettuce, Romaine, Baby Spinach, Broccoli, Onions, Green
El Dorado Growers
Overview
(1)
(0)
(1)
Business Type:
Grower
Location HQ:
McAllen, 78503
Texas
Salad Vegetables:
Tomatoes, Greenhouse/Hydroponic Tomatoes
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers
Valmar International Produce Growers LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Vernon, 90058
California
Cooking Vegetables:
Eggplant, Peas, Peppers, Chili, Squash, Summer, Green Beans, Napa Cabbage
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Citrus:
Persian Limes
Patagonia Green Leaf
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Boynton Beach, 33472
Florida
Cooking Vegetables:
Basil
Specialties:
Baby Lettuce
Victoria's Choice LLC
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Pharr, 78577
Texas
Cooking Vegetables:
Asparagus, Green Asparagus, White Asparagus, Purple Asparagus, Cabbage, Napa Cabbage, Red Cabbage, Green Cabbage, Savoy Cabbage, Pointy/Sweetheart Cabbage
NBC Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Dallas, 75266
Texas
Tropical Fruit:
Avocados, Bacon Avocados, Fuerte Avocados, Gwen Avocados, Hass Avocados, Pinkerton Avocados, Reed Avocados, Zutano Avocados, Tropical Avocados
Cooking Vegetables:
Onions, Bulb
