Citrus
Sales Strategies
- Don’t let the need to peel or juice keep consumers from buying citrus. Include citrus peelers, juicers and zesters alongside oranges and specialty citrus.
- Encourage consumers to think of citrus as a breakfast, lunch and dinner food by cross-merchandising citrus with breakfast foods, salad fixings, juicing supplies and even meat or fish.
- Nothing encourages shoppers to try something new like tasting it for themselves. Offer samples of premium-priced specialty citrus to tempt consumers’ taste buds.
- Take advantage of the winter months when citrus is king of the produce department. Offer plenty of promotions to keep those oranges, lemons and grapefruit moving out the door.
- Health-conscious consumers love citrus because they offer plenty of health benefits while being tasty and refreshing. Play up citrus’ health benefits in ads and promotions.
- Citrus has long been a part of Christmas traditions. Oranges were a regular item to find in the bottom of a stocking in years gone by. Play on that association to keep oranges and other specialty citrus flying of the shelf during the holidays. Include citrus in gift boxes at the holidays.
- Encourage shoppers to think about citrus as a part of the holiday meal in a fruit salad or as part of a fruit and vegetable tray. You can even boost sales by offering decorating ideas with citrus. An orange covered with cloves makes a fragrant, traditional addition to any Christmas tree. Keep the leaves on some specialty citrus to add a holiday flair to the produce department.
Dynamic Displays
- Citrus adds both color and aroma to your winter produce department. Make citrus the first thing consumers see when they walk into your produce department during peak season. Eye-catching displays will increase impulse sales.
- Keep youngsters in mind and offer smaller sizes of citrus, like easy-peel varieties, to encourage putting them in the lunchbox. Offer a variety of sizes and varieties to appeal to all consumers.
- Include lemons and limes in your citrus displays. They add a useful color break and having them prominently displayed can boost sales.
- Clementines are a favorite of young and old alike. The easy-to-peel small citrus fruits are an easy snack for those of any age. Keep your shelves stocked when they are in peak season. Offer bags or boxes of the sweet treat.
- Include recipes for citrus on your display. Most consumers think of citrus only as a snack. Remind shoppers they make a tasty addition to salads and as flavoring for meat.
- Specialty citrus can add something special to your citrus display. Be sure to use signs to inform consumers about the traits of each type of citrus. Use an Amazon.com strategy by offering an “If you like this, try this” sign.
Perfect Pricing
- Offer promotional pricing during peak season to draw consumers into the produce department.
- Citrus can be priced by the piece or by the pound. Pricing expectations often differ by region of the country.
- Offer competitive pricing on both bagged and bulk product as many consumers perceive packaged citrus as a better value.
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Montz Builders Inc
Overview
(1)
(0)
(0)
Business Type:
Other
Location HQ:
Lake Placid, 33862
Florida
Citrus:
Oranges
Big Cypress Citrus
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Clewiston, 33440
Florida
Citrus:
Grapefruit, Lemons, Oranges
Gleason Grove Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Winter Garden, 34777
Florida
Citrus:
Oranges
Rancho Tierra Dulce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Camarillo, 93012-9362
California
Berries:
Strawberries
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Garlic, Peas
Salad Vegetables:
Salads/Salad Mixes, Tomatoes
Gabriel Grove Serv
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Winter Haven, 33880
Florida
Citrus:
Oranges
Baker Groves Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Mount Dora, 32757
Florida
Citrus:
Oranges
Barron Collier Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Immokalee, 34142
Florida
Citrus:
Grapefruit, Oranges
Hardenbrook Grove
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Jacksonville, 32216
Florida
Citrus:
Grapefruit, Oranges
Stone Fruit:
Cherries
Hooper Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Bradenton, 34208
Florida
Citrus:
Oranges
