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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Giovanelli Fruchtimport AG

Overview (2)   (0)   (0)  
Business Type:
Exporter, Importer, Wholesaler
Location HQ:
Frauenfeld, 8502
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Grapes
Melons:
Cantaloupe
Stone Fruit:
Apricots, Plums
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John Gibb & Associates

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Essex, CM22 6AY
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Plums
Tropical Fruit:
Avocados, Bananas, Mangoes
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Hacienda San Juan

Overview (1)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Guayaquil,
Deciduous Fruit:
Grapes
Melons:
Watermelon
Tropical Fruit:
Bananas, Papayas, Pineapple
Cooking Vegetables:
Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Specialties:
Malanga, Yuca
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Greencell LTD

Overview (2)   (0)   (0)  
Business Type:
Exporter, Importer, Wholesaler
Location HQ:
Dartford, DA1 2DR
Deciduous Fruit:
Grapes, Pears
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Potatoes
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Finca Abril S A

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
La Plata, 1900
Deciduous Fruit:
Grapes
Cooking Vegetables:
Garlic, Herbs, Onions, Bulb
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Gotsis Nikolaos

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Veroia, 59100
Citrus:
Lemons, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes
Stone Fruit:
Apricots, Cherries, Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Zucchini Squash
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F W Vear (Overseas) Pty Ltd

Overview (2)   (0)   (0)  
Business Type:
Exporter, Importer, Wholesaler
Location HQ:
Prahran, VIC 3181
Deciduous Fruit:
Apples, Grapes, Pears
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
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Exportadora Agrex Ltda

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
Valparaiso,
Deciduous Fruit:
Apples, Grapes, Pears
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Garlic
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Exportadora Aconcagua Ltda. (ACONEX)

Overview (2)   (0)   (0)  
Business Type:
Broker, Exporter, Grower, Shipper, Wholesaler
Location HQ:
Santiago,
Berries:
Raspberries
Citrus:
Lemons
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
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Export Chile Ltda

Overview (3)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper, Wholesaler
Location HQ:
Santiago,
Deciduous Fruit:
Grapes
Stone Fruit:
Nectarines, Plums
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Asparagus, Radicchio








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