Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Jennaro Brothers LLC
Overview
(4)
(0)
(7)
Business Type:
Wholesaler
Location HQ:
Milwaukee, 53212
Wisconsin
Berries:
Raspberries, Strawberries
Citrus:
Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines
Campbell Farms HQ
Overview
(6)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler,
Logistics
Location HQ:
Grafton, 58235
North Dakota
Cooking Vegetables:
Potatoes
I Boris Co
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Pompano Beach, 33069
Florida
Berries:
Blackberries, Blueberries, Strawberries
Salad Vegetables:
Celery
Citrus:
Pummelo, Persian Limes, Valencia Oranges, Murcott Mandarins, Tangelos, Kumquats
Jacob's Village Farm Corp
Overview
(2)
(8)
(7)
Business Type:
Shipper,
Importer,
Wholesaler,
Packaging
Location HQ:
Brooklyn, 11231
New York
Berries:
Blueberries, Raspberries, Strawberries
Deciduous Fruit:
Grapes, Pomegranates
Stone Fruit:
Cherries, Plums
Tropical Fruit:
Avocados, Mangoes, Pineapple
P H Lucks Inc
Overview
(1)
(0)
(13)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Boynton Beach, 33473
Florida
Berries:
Blueberries, Strawberries
Tropical Fruit:
Avocados
Cooking Vegetables:
Cauliflower, Corn, Eggplant, Kale, Radicchio, Squash, Summer
Salad Vegetables:
Peppers, Bell
Stahlbush Island Farms Inc
Overview
(4)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Corvallis, 97333
Oregon
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Cooking Vegetables:
Beans, Beets, Corn, Onions, Bulb, Peas
West Coast Apple Sales
Overview
(6)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98807
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
Organic Produce:
Organic Apples, Organic Nectarines
J B M Brokerage Co
Overview
(1)
(0)
(7)
Business Type:
Broker
Location HQ:
Springdale, 72764
Arkansas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes, Yellow Onions, Yellow-Flesh Potatoes
Rainfield Ranches LP
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vernon, 90058-2107
California
Salad Vegetables:
Onions, Green, Flat-Leaf Spinach, Broccoli
Cooking Vegetables:
Napa Cabbage, Cilantro, Parsley, Italian Parsley, Leeks
Roland Marketing Inc
Overview
(5)
(0)
(13)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Fridley, 55432
Minnesota
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Melons:
Cantaloupe
