Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![fourseasonspro-pmg]()
![dlj-produce-logo-high-res-new-1]()
![ray_and_masc]()
![Wiers Farm Logo White Letter Black Background_2]()
![afp]()
![SMPI_Farm_combo-large]()
![quail-h-farms_comp_pro_feb_2016]()
![cal_fresco_]()
![BubbasProduce-Logo]()
![pmflogosite]()
Four Seasons Produce Inc HQ
Overview
(21)
(11)
(22)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Ephrata, 17522
Pennsylvania
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola
Cooking Vegetables:
Leeks, Parsley Root, Parsnips
DLJ Produce Inc HQ
Overview
(9)
(0)
(11)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Long Beach, 90815
California
Berries:
Blackberries, Blueberries
Citrus:
Lemons
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Nectarines, Peaches
Ray & Mascari Inc
Overview
(12)
(0)
(1)
Business Type:
Wholesaler,
Processor
Location HQ:
Indianapolis, 46204
Indiana
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Cherry Tomatoes, Red Plum/Roma Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Sweet Potatoes
Wiers Farm Inc
Overview
(7)
(0)
(10)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Willard, 44890
Ohio
Cooking Vegetables:
Beets, Cabbage, Corn, Eggplant, Greens, Herbs, Kale, Leeks, Peppers, Chili
Salad Vegetables:
Peppers, Bell
American Fruit & Produce Corp
Overview
(2)
(0)
(8)
Business Type:
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33147
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
San Miguel Produce Inc
Overview
(5)
(0)
(1)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Oxnard, 93033
California
Cooking Vegetables:
Beets, Greens, Herbs, Kale, Golden Beets, Collard Greens
Salad Vegetables:
Spinach
Specialties:
Bok Choy
Organic Produce:
Organic Greens, Organic Kale
Quail H Farms LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Livingston, 95334
California
Cooking Vegetables:
Sweet Potatoes
Cal Fresco LLC
Overview
(6)
(0)
(11)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Anaheim, 92801-6728
California
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Cilantro, Peppers, Chili
Bubba's Produce Co Inc
Overview
(2)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
New Orleans, 70117
Louisiana
Berries:
Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Figs, Grapes
Phillips Mushroom Farms
Overview
(4)
(0)
(6)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kennett Square, 19348
Pennsylvania
Cooking Vegetables:
Mushrooms
