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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Skandinaviska Bananimporten AB

Overview (0)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Arsta, 120 05
Stone Fruit:
Nectarines
Cooking Vegetables:
Garlic
Salad Vegetables:
Radishes
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Achiote de Costa Rica S A, ACR

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
Heredia,
Cooking Vegetables:
Herbs
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Soc. Coop. Union Serdan

Overview (0)   (0)   (0)  
Business Type:
Trade Association
Location HQ:
México D F,
Cooking Vegetables:
Potatoes
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Ste Nouvelle Des Ets Cep

Overview (1)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Carpentras, 84200
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Asparagus, Leeks
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Sunpak Mayfield Fresh Produce Ltd

Overview (1)   (0)   (0)  
Business Type:
Importer
Location HQ:
Cork,
Cooking Vegetables:
Potatoes
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Superfoods (UK)

Overview (1)   (0)   (0)  
Business Type:
Exporter, Importer
Location HQ:
Ware, SG12 0NN
Cooking Vegetables:
Garlic, Sweet Potatoes
Specialties:
Ginger Root, Longan, Lychee
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Tiers Uruguay LTDA

Overview (1)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Montevideo,
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Peas, Green Beans
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Tompsett Produce Unlimited

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Isleham, CB7 5RF
Cooking Vegetables:
Leeks, Parsnips, Turnips
Salad Vegetables:
Carrots
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Teresa Organization Ltd

Overview (1)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Sittingbourne, ME9 7TT
Berries:
Strawberries
Citrus:
Grapefruit, Lemons
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Garlic, Onions, Bulb
Salad Vegetables:
Salads/Salad Mixes
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Tsachouridis Kostantinos

Overview (0)   (0)   (0)  
Business Type:
Exporter
Location HQ:
Veroia, 59100
Citrus:
Lemons, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Peaches
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Eggplant, Onions, Bulb








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