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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Fitzpatrick Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Fowler , 48835 Michigan
Cooking Vegetables:
Green Beans
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Feister Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Custer, 49405 Michigan
Cooking Vegetables:
Squash, Summer, Squash, Winter
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Servera RS AB

Overview (2)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Stockholm, 112 89
Stone Fruit:
Nectarines
Cooking Vegetables:
Garlic
Salad Vegetables:
Radishes
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Organico Botanico S A

Overview (1)   (0)   (0)  
Business Type:
Exporter, Importer
Location HQ:
Ciudad Quesada,
Cooking Vegetables:
Sweet Potatoes
Specialties:
Cassava
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Aldani Flowers

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Quito,
Cooking Vegetables:
Herbs, Chives, Sage, Thyme, Basil, Dill, Mint
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Baby Fresh Produce Co of Guatemala

Overview (3)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
Guatemala, 01014
Berries:
Blackberries
Cooking Vegetables:
Asparagus, Herbs, Haricots Verts, Basil, Snow Peas, Sugar Snap Peas
Specialties:
Baby Vegetables
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DetPon S A

Overview (3)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Guatemala,
Cooking Vegetables:
Okra
Salad Vegetables:
Peppers, Bell, Baby Spinach
Specialties:
Baby Vegetables, Bitter Melon, Breadfruit, Jackfruit, Longan, Sugar Cane
Tropical Fruit:
Red Bananas
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Frutas Tropicales de Guatemala SA/FRUTESA

Overview (3)   (0)   (0)  
Business Type:
Exporter, Wholesaler
Location HQ:
Guatemala, 01057
Berries:
Blackberries, Strawberries
Citrus:
Limes
Tropical Fruit:
Avocados, Mangoes, Hass Avocados
Specialties:
Baby Vegetables
Cooking Vegetables:
Haricots Verts, Snow Peas, Sugar Snap Peas
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MultifrioTeculután

Overview (4)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Zacapa,
Tropical Fruit:
Bananas
Cooking Vegetables:
Eggplant, Okra, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots, Cucumbers
Specialties:
Baby Vegetables, Bitter Melon, Chinese Cinnabar Melon
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APEN (Asociación de Productores y Exportadores de Nicaragua)

Overview (4)   (0)   (0)  
Business Type:
Exporter, Grower, Trade Association
Location HQ:
Managua,
Citrus:
Limes
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
Specialties:
Ginger Root, Malanga, Dragon Fruit, Baby Corn
Nuts:
Peanuts








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