Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Erie-James Ltd
Overview
(6)
(0)
(2)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Leamington, N8H 3H4
Ontario
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Potatoes, Rutabagas
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Tanimura & Antle Inc HQ
Overview
(33)
(0)
(22)
Business Type:
Exporter,
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Salinas, 93912
California
Tropical Fruit:
Avocados
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Garlic, Greens, Herbs, Kale, Leeks, Onions, Bulb
Garden Isle Farms Ltd
Overview
(3)
(0)
(4)
Business Type:
Shipper,
Packaging
Location HQ:
Albany, C0B 1A0
Prince Edward Island
Cooking Vegetables:
Potatoes
Borders Melon Company Inc HQ
Overview
(4)
(0)
(9)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Edinburg, 78541
Texas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
Richard E Ryan & Associates Ltd
Overview
(8)
(0)
(4)
Business Type:
Broker
Location HQ:
Toronto, M8Y 1H8
Ontario
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
Capital City Fruit Co Inc
Overview
(7)
(0)
(10)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Norwalk, 50211-9742
Iowa
Melons:
Cantaloupe
Deciduous Fruit:
Green Grapes, Red Grapes
Cooking Vegetables:
Green Beans, Red Beets
Salad Vegetables:
Red Cherry Tomatoes, Greenhouse/Hydroponic Tomatoes
Antunez & Son Produce Inc
Overview
(3)
(0)
(4)
Business Type:
Importer,
Wholesaler
Location HQ:
Toa Baja, 00954
Cooking Vegetables:
Eggplant, Onions, Bulb, Potatoes
Salad Vegetables:
Salads/Salad Mixes
Specialties:
Yuca
Citrus:
Navel Oranges, Valencia Oranges
Proffer Wholesale Produce Inc HQ
Overview
(7)
(0)
(4)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Park Hills, 63601
Missouri
Berries:
Strawberries
Citrus:
Tangelos, Limes
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Peaches, Plums
Tropical Fruit:
Bananas, Pineapple
Cooking Vegetables:
Beans
R & R Flaim Next Generation Produce LLC
Overview
(5)
(0)
(5)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Vineland, 08361
New Jersey
Berries:
Blueberries, Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Nectarines, Peaches
Keith Connell Inc HQ
Overview
(8)
(0)
(8)
Business Type:
Broker,
Wholesaler
Location HQ:
Kansas City, 64114-3243
Missouri
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
