Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Versluis Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Grand Rapids, 49504
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Corn
Salad Vegetables:
Tomatoes
Calvin Lutz Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Kaleva, 49645
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Corn
Black Gold Farms
Overview
(0)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Rhodesdale, 21659
Maryland
Cooking Vegetables:
Potatoes
Sippel Brothers Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Baltimore, 21236
Maryland
Cooking Vegetables:
Cabbage
Morning Glory Hill Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Williamsport, 21795
Maryland
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes, Green Beans
Salad Vegetables:
Broccoli, Lettuce, Tomatoes
Troy Mills Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Willard, 44890
Ohio
Berries:
Raspberries, Strawberries
Cooking Vegetables:
Asparagus
Specialties:
Rhubarb
Malone Orchard
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Berlin Heights, 44814
Ohio
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn
Hillside Orchard & Farm Mkt
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hinckley, 44233
Minnesota
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
Windward Hill Orchard
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Ashland, 44805
Ohio
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Tomatoes
West Orchards
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Perry, 44081
Ohio
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Corn, Pumpkins
