Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Verry Berry
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Elk , 99009
Washington
Berries:
Strawberries
Salad Vegetables:
Carrots
Cooking Vegetables:
Green Beans
Stockers Produce
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Snohomish, 98290
Washington
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Carrots
Superior Ag Products
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Yakima, 98902
Washington
Cooking Vegetables:
Corn, Onions, Bulb, Green Beans
Salad Vegetables:
Carrots, Tomatoes
Cerqui Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fife, 98424
Washington
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Lettuce
Harold Crawford Co Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Salinas, 93907
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Carrots
Specialties:
Ginger Root
Twin Palms Ranch
Overview
(0)
(0)
(0)
Business Type:
Shipper
Location HQ:
Brawley, 92227
California
Melons:
Cantaloupe
Cooking Vegetables:
Asparagus, Cabbage, Corn, Onions, Bulb
Salad Vegetables:
Broccoli, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce
Thurston Marketing Co Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Bakersfield, 93301
California
Berries:
Strawberries
Deciduous Fruit:
Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes
Trinity Produce Sales Inc
Overview
(2)
(0)
(0)
Business Type:
Shipper
Location HQ:
El Centro, 92243
California
Melons:
Cantaloupe, Honeydew, Crenshaw Melon, Santa Claus Melon, Galia Melon
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Lettuce, Romaine
Veg Service Inc
Overview
(4)
(0)
(0)
Business Type:
Broker
Location HQ:
Salinas, 93901
California
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Celery, Lettuce, Romaine, Green Leaf Lettuce
Matoian Brothers LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Fresno, 93730
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Onions, Bulb
