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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Agriculture Development Group Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Eltopia, 99330-9745 Washington
Stone Fruit:
Apricots, Cherries, Plums
Cooking Vegetables:
Asparagus, Eggplant, Kale
Salad Vegetables:
Peppers, Bell, Tomatoes
Specialties:
Rhubarb
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Abundantly Green

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Poulsbo, 98370-7936 Washington
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Plums
Cooking Vegetables:
Herbs
Specialties:
Quince, Rhubarb
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Willie Greens Organic Farm Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Monroe, 98272-1458 Washington
Deciduous Fruit:
Grapes
Stone Fruit:
Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Kale, Collard Greens, Green Swiss Chard
Salad Vegetables:
Spinach, Lettuce, Radishes
Specialties:
Rhubarb
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My Square Garden

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Spokane, 99224-9501 Washington
Berries:
Strawberries
Deciduous Fruit:
Grapes
Cooking Vegetables:
Garlic, Herbs, Potatoes, Oregano, Marjoram
Specialties:
Rhubarb
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Barbee Orchards Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Zillah, 98953-9201 Washington
Berries:
Strawberries
Deciduous Fruit:
Grapes
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Herbs
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Johnson Berry Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Olympia, 98501-3905 Washington
Berries:
Strawberries, Red Currants
Cooking Vegetables:
Herbs
Specialties:
Rhubarb
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Living Rain Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Mount Vernon, 98273-8154 Washington
Cooking Vegetables:
Asparagus
Specialties:
Rhubarb
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Greenacres Grown

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Greenacres, 99016-9710 Washington
Stone Fruit:
Cherries, Nectarines
Cooking Vegetables:
Asparagus
Salad Vegetables:
Peppers, Bell, Radishes, Tomatoes
Specialties:
Rhubarb
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Rising River Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rochester, 98579-8801 Washington
Cooking Vegetables:
Asparagus, Beans, Herbs, Peas, Cilantro
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Specialties:
Rhubarb
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Rootabaga Country Farm/Samish Bay Cheese

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Bow, 98232-0202 Washington
Cooking Vegetables:
Chives
Salad Vegetables:
Arugula








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