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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Columbia Fruit

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Woodland, 98674-9522 Washington
Berries:
Blueberries, Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans
Specialties:
Lentils (Dried)
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Robel Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Colbert , 99005 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches
Cooking Vegetables:
Corn
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Tani Creek LLC

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Bainbridge Island, 98110-2237 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Beans, Herbs
Specialties:
Ginger Root
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R/P Guerrero Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Quincy, 98848-0517 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
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Lake View Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Kettle Falls, 99141-9703 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches
Cooking Vegetables:
Asparagus, Garlic
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High Mountain Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Oroville, 98844-9536 Washington
Berries:
Strawberries, Red Currants
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Cooking Vegetables:
Garlic, Herbs
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Spencer Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Malaga, 98828-0068 Washington
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Herbs
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Schmitten Orchards Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Cashmere, 98815-9426 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Herbs
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The King's Garden

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Carlton, 98814-0006 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Nectarines, Peaches
Cooking Vegetables:
Herbs
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Welcome Table Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Walla Walla, 99362-7104 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Eggplant, Herbs
Salad Vegetables:
Peppers, Bell, Tomatoes








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