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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Stoney Plains Organic Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Tenino, 98589-9707 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Nectarines
Cooking Vegetables:
Beans, Herbs
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Moondance Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Acme, 98220-9711 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Beans, Herbs
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Evergreen Station

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Ferndale, 98248-9359 Washington
Deciduous Fruit:
Apples, Figs, Pears
Stone Fruit:
Plums
Cooking Vegetables:
Beans, Herbs
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Helsing Junction Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Rochester, 98579-9606 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Beans
Specialties:
Ginger Root, Turmeric
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Willowrose Bay Inc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Anacortes, 98221-8911 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Plums
Cooking Vegetables:
Herbs
Specialties:
Quince
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Broclynn Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Enumclaw, 98022-8342 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Plums
Cooking Vegetables:
Herbs
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Wild Hare Organic Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Tacoma, 98443-2117 Washington
Berries:
Strawberries, Red Currants
Deciduous Fruit:
Apples
Stone Fruit:
Plums
Cooking Vegetables:
Herbs
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Bayhill Garden Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Lopez Island, 98261-8281 Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Garlic, Lavender
Specialties:
Quince
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Tolstoy Farms Marketing Collective

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Davenport, 99122-8550 Washington
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Herbs
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Rain Song Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Olympia, 98512-5917 Washington
Deciduous Fruit:
Apples
Stone Fruit:
Plums
Cooking Vegetables:
Herbs








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