Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Countrywide Potato Co LLC
Overview
(3)
(0)
(6)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Alliance, 69301
Nebraska
Cooking Vegetables:
Potatoes
New Farm Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Brooklyn, 11212
New York
Cooking Vegetables:
Garlic, Onions, Bulb, Peruvian Sweet Onions, White Potatoes, Fairy Tale Pumpkins, Kabocha Squash
Nevada Onion Inc
Overview
(3)
(0)
(3)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Yerington, 89447
Nevada
Cooking Vegetables:
Onions, Bulb
WF Partnership
Overview
(3)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Newton Grove, 28366
North Carolina
Cooking Vegetables:
Sweet Potatoes
Larson & Son Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Moriarty, 87035-5327
New Mexico
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter, Green Beans
Podesta Packing LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler,
Management & Consulting
Location HQ:
Linden, 95236
California
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Eggplant, Squash, Winter, Green Beans, Buttercup Squash, Butternut Squash
Specialties:
Fava Beans (Dried)
Salad Vegetables:
Red Bell Peppers, Green Bell Peppers
Fredericksburg Peach Co LLC, The
Overview
(6)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Spicewood, 78669
Texas
Deciduous Fruit:
Apples
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Cauliflower, Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Tomatoes
J F Palmer & Sons Produce Inc
Overview
(2)
(0)
(2)
Business Type:
Shipper,
Wholesaler
Location HQ:
San Juan, 78589
Texas
Cooking Vegetables:
Onions, Bulb
Southwest Onion Growers LLC
Overview
(2)
(0)
(1)
Business Type:
Grower
Location HQ:
McAllen, 78504
Texas
Cooking Vegetables:
Onions, Bulb
Northern Star Co
Overview
(2)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Minneapolis, 55318
Minnesota
Cooking Vegetables:
Potatoes
