Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Fresh Garlic & Produce Corp
Overview
(1)
(0)
(0)
Business Type:
Shipper
Location HQ:
Doral, 33166
Florida
Cooking Vegetables:
Garlic, White Garlic
La Tulense Food & Imports Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Denver, 80216
Colorado
Citrus:
Key Limes
Cooking Vegetables:
Jalapeño Peppers, Onions, Bulb
Tropical Fruit:
Avocados, Ataulfo Mangoes, Tommy Atkins Mangoes, Haden Mangoes, Haitian Mangoes, Kent Mangoes
Salad Vegetables:
Tomatoes
IPR Fresh
Overview
(3)
(6)
(1)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Dole Fresh Vegetables Inc HQ
Overview
(27)
(0)
(9)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Monterey, 93942
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Kale, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell, Broccoli
Michael Cutler Company HQ
Overview
(10)
(0)
(14)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Peckville, 18452
Pennsylvania
Cooking Vegetables:
Onions, Bulb
Dan Avila & Sons
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Turlock, 95380
California
Melons:
Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Sweet Potatoes
Specialties:
Yam
Robben Wholesale Distribution
Overview
(3)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Vernon, 90058
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Herbal House Quality Gardens Inc
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer,
Retailer,
Wholesaler
Location HQ:
Miami, 33152
Florida
Cooking Vegetables:
Cabbage, Herbs, Italian Parsley
Salad Vegetables:
Broccoli, Lettuce
Specialties:
Baby Vegetables, Cipollini Onion, Frisee, Lemon Grass, Mache
MamaMia Produce LLC
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
East Rutherford, 07073-1641
New Jersey
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Persian Cucumbers
Cooking Vegetables:
Peppers, Chili, Chinese Long Eggplant
